Corporate Social Responsibility (CSR): A Strategic Approach
School: University of Pennsylvania
Registration Link: REGISTER HERE
Start Date: November 15, 2017 (4 Weeks Long)
Workload: 2-5 Hours Per Week
Instructors: Peter Frumkin, Femida Handy, Robert Bird, Lonneke Roza
Credentials: Frumkin ranks among the foremost experts in philanthropy. One of his books, Strategic Giving: The Art and Science of Philanthropy, is considered the “benchmark text for the field” by some reviewers. . His 2002 book, On Being Nonprofit, earned the Best Book Award from the Academy of Management’s public and nonprofit section. Frumkin is currently the Professor of Social Policy & Practice at the University of Pennsylvania, where he also serves as the faculty director for the Center for Social Impact Strategy and the director of the Nonprofit Leadership Program.
Handy is a professor of social policy at Penn who heads up the PhD program in the school’s School of Social Policy and Practice. She also serves as the editor-in-chief of Nonprofit and Voluntary Sector Quarterly and has written several books in the field, including her most recent: The Practice and Promise of Philanthropy in India.
Bird teaches business law and ethics at the University of Connecticut, where his research interests include intellectual property and employment law. His scholarly work has appeared in the Journal of Law and Economics and the American Business Law Journal.
Since earning her PhD in 2016, Roza has served as a post-doctoral fellow at the Rotterdam School of Management at Erasmus University in Rotterdam, where her research focuses on corporate philanthropy and foundations.
Graded: After completing the course, students can received a verified certificate for $49.
Description: Consumers have raised the bar on companies. Fifty years ago, many companies donated money to support the quality of life in their communities. Such generosity earned them the coveted title of a “good corporate citizen.” Now, advocates and consumers expect companies to act for the “greater good,” to shoulder environmental and social causes. In doing so, companies move beyond the traditional scope of their mission – to supply a valued service and turn a profit – to devoting resources and bearing costs that don’t necessarily yield a return. This trend, which is popularly known as Corporate Social Responsibility (CSR), have grown increasingly important in company mission statements and branding. Question is, does it really help the bottom line?
That depends if it does done correctly, say the instructors of this course. Here, students will use case studies to learn the best practices for implementing successful CSR initiatives. Notably, the course will emphasize these three areas: “(a) how to leverage corporate structures and nonprofits’ experience to undertake CSR activities that have real public benefit, (b) the relationship between philanthropy and corporate self-interest, and (c) how ventures can assess whether they are doing good CSR, exploring topics including measurement, attribution, and cost benefit analysis.”
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