Stanford GSB | Mr. Infantry Officer
GRE 320, GPA 3.7
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
UCLA Anderson | Ms. Apparel Entrepreneur
GMAT 690, GPA 3.2
McCombs School of Business | Mr. Ernst & Young
GMAT 600 (hopeful estimate), GPA 3.86
Harvard | Mr. Armenian Geneticist
GRE 331, GPA 3.7
Berkeley Haas | Mr. 1st Gen Grad
GMAT 740, GPA 3.1
Ross | Mr. Travelpreneur
GMAT 730, GPA 2.68
Harvard | Ms. Developing Markets
GMAT 780, GPA 3.63
London Business School | Ms. Numbers
GMAT 730, GPA 3.5
Kellogg | Mr. Innovator
GRE 300, GPA 3.75
IU Kelley | Mr. Fortune 500
GMAT N/A, GPA 2.2
N U Singapore | Mr. Naval Officer
GMAT 710, GPA 3.2
NYU Stern | Ms. Entertainment Strategist
GMAT Have not taken, GPA 2.92
Chicago Booth | Mr. Bank AVP
GRE 322, GPA 3.22
INSEAD | Ms. Spaniard Consultant
GMAT 710, GPA 8.5/10.00
NYU Stern | Mr. Army Prop Trader
GRE 313, GPA 2.31
Chicago Booth | Mr. Unilever To MBB
GRE 308, GPA 3.8
Stanford GSB | Ms. Healthtech Venture
GMAT 720, GPA 3.5
Columbia | Mr. Senior Research Analyst
GMAT 720, GPA 3.58
Stanford GSB | Mr. Doctor Who
GRE 322, GPA 4.0
Rice Jones | Mr. Carbon-Free Future
GMAT 710, GPA 4.0
Duke Fuqua | Mr. Salesman
GMAT 700, GPA 3.0
Chicago Booth | Mr. Healthcare PM
GMAT 730, GPA 2.8
Harvard | Mr. Healthcare PE
GRE 340, GPA 3.5
INSEAD | Mr. Data Savvy Engineer
GRE 316, GPA 2.92
Harvard | Mr. Policy Player
GMAT 750, GPA 3.4
London Business School | Mr. FANG Strategy
GMAT 740, GPA 2.9

Most Popular Specialized Master’s Degrees In Business

While full-time MBA programs have witnessed declining applications and enrollment in recent years, business schools have seen an explosion in the number of shorter specialized master’s degrees in different business fields.

A new study of programs by the AACSB (the Association to Advance Collegiate Schools of Business) finds that the most popular specialized offerings are the old standbys: accounting, finance, management, and marketing, in that order. Nearly 71% of the reporting schools that offer a specialized master’s degree offer one in accounting; almost half offer a specialized master’s in finance. Nearly 30% of the business schools offer a graduate degree in management, while 28% offer one in marketing.

Given the growth in specialized master’s degrees, most schools now have an expanding portfolio of such programs. At Duke University’s Fuqua School of Business, for example, the offerings range from a $52,980 Master of Management Studies to  $25,740 Master of Interdisciplinary Data Science, the equivalent of a degree in data analytics.

FEWER THAN 10% OF BUSINESS SCHOOLS OFFER A DEGREE IN DATA ANALYTICS

While data analytics may be one of the fastest growing fields, little more than 9% offer a specialized master’s degree in data analytics. In fact, the survey finds that data analytics ranked 13th most popular, behind even supply chain logistics and taxation (see table below).

Yet, an earlier survey of corporate recruiters by the Graduate Management Admission Council (GMAC) found that about half of responding companies (52%) plan to hire Master of Data Analytics grads in 2018, compared with 35% that hired them in 2017. The survey found that hiring demand for data analytics grads is strongest among Asia-Pacific employers, among whom 62% plan to hire in 2018. About half of employers in Europe (50%) and Latin America (47%) plan to make similar hires (see Demand For Data Analytics Grads Soar).

The 2017-2018 report, the result of a survey to AACSB members opened in March of 2018, is based on 820 school responses 60 different countries and territories. Some 503 U.S. business schools responded, while 163 schools in Europe, the Middle East, and Africa were included, along with 102 in the Asia Pacific region. The survey, called the Business School Questionnaire, is the AACSB’s most comprehensive report.

DON’T MISS: P&Q’S SPECIALIZED MASTER’S NEWS & FEATURES or P&Q’S SPECIALIZED MASTER’S DIRECTORY

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.