Chabi Gupta

Indiana University, Kelley School of Business

“One who appreciates the small wins of life, I leverage the power of social media to uplift my followers by appreciating the beauty of ordinary things in life.”

Hometown: Ranchi, India

Fun Fact About Yourself: A proud regional social media influencer with 142k+ followers, I have been featured by Forbes India in Top 100 Digital Stars list.

Undergraduate School and Major: Rashtreeya Vidyalaya College Of Engineering; Major- Instrumentation Technology Engineering

Most Recent Employer and Job Title: Product Manager at Gametion Technology Pvt. Ltd.

In the second half of the year, you will be completing an Academy devoted to areas like Marketing, Finance, Operations, Digital Enterprises and more. Which Academy interests you the most and why? I have decided to be a part of the Business Marketing academy (BMA). BMA will give me an opportunity to break out of just the classroom learning and feel what’s happening on the ground. The various treks, planned as part of the BMA throughout the year, will be the perfect platform to see the current market trends, and learn from the industry practitioners, while simultaneously helping me expand my network. However, what I am most excited is the trip planned to understand how the advertisement industry works. As marketer, I think it will be imperative for me to understand how this downstream function and the interface with the customers work so that I can act as a perfect bridge between my organization and the customers.

Aside from your classmates, what was the key part of Indiana Kelley’s MBA programming that led you to choose this business school and why was it so important to you? The Kelley MBA appealed to me because of its unique blend of core courses and customized electives in areas of statistics, business analytics, and strategy management. Such discourse perfectly aligns with my ardent desire to holistically learn business fundamentals. Moreover, the Product Management Certification will provide ample hands-on learning, thus effectively shaping up my robust product management traits.

What course, club or activity excites you the most at Indiana Kelley? I am most excited about the exposure that Kelley’s Velocity Conference will provide me. I have plans to start my own venture and it will the perfect platform for me to network, exchange exciting ideas with peers, and to visit diverse hotbeds of entrepreneurial activity in Silicon Valley. Not only will it provide me tours to tech giants but also guidance from top CEOs.

Describe your biggest accomplishment in your career so far: “To increase total installs of worlds’ top downloaded tabletop game by 50%” – was Gametion CEO’s challenge to me on my Day One at the firm.

With an overarching aim to increase world’s top game/app installs, I explored novel approaches to improve the user experience. A Far-fetched aim with limited resources (time, budget and human resources), I first brainstormed with the analytics for relevant insights. I built a comprehensive dataset of 150k players to comprehend synergies and drafted a survey and pretested it with 42 different languages for relevance and compliance. These data-points served as a basis of quantitative analysis and current market-size.

Subsequently, I strove to marry big picture strategic imperatives with on-the-ground granularities by introducing a MASK mode, introducing corona viruses on the board with government norms as rules on the tokens. I requested the marketing team to deep-dive into my competitive analysis and come up with a pricing proposal and user-acquisition strategy.

The CEO loved the idea and I then led the entire feature delivery. I was proud when the game quickly picked up in Eurasia resulting in 120% rise in installs within two months. This experience reaffirmed how innovative thinking/customer centric design is pivotal to engender unprecedented impact.

What is one thing you have recently read, watched, or listened to that you would highly recommend to prospective MBAs? Why? The Strategy+Business article,  “What Business Needs from Business Schools”. It offers great insights about what businesses need from business schools.

What advice would you give to help potential applicants gain admission into Indiana Kelley’s MBA program? “Just Do It!” The main challenge that many applicants face is that they think they don’t have a starting point and they keep delaying the process. Start today!

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