Meet the MBA Class of 2024: Jingshi Su, CEIBS

Jingshi Su
China Europe International Business School (CEIBS)

“An extrinsic serial entrepreneur helping Chinese companies to go international.”

Hometown: Nanjing, China

Fun Fact About Yourself: Traveled to over 20 countries

Undergraduate School and Major: University of Wisconsin, Madison, Civil Engineering

Most Recent Employer and Job Title: Weee! (E-grocer in US), Marketing Manager (TikTok Lead)

Aside from your classmates, what was the key programming that led you to choose this business school and why was it so important to you? I have experience in the engineering, marketing and food and beverage worlds. This has given me great exposure to different aspects of business, but I am here to discover what I should focus on. Most likely I will return to marketing and cross-border e-commerce, so I hope the MBA will help to improve my all-round business sense and sharpen my focus on the next opportunity.

What course, club or activity excites you the most? As the treasurer of the Entrepreneurship and Innovation Club, we plan to help our peers to develop their start-up ideas by inviting successful entrepreneurs and strategy professors to give sharing sessions. We have more than 40 members, so there is quite an appetite for such events. Personally, having a Korean BBQ franchise in Nanjing and my own marketing consulting company to help Chinese companies going global, I hope to also bring value to my own ventures by connecting with the wider CEIBS community.

Describe your biggest accomplishment in your career so far: Back in my engineering days, I was hired to support the electrical construction at the Tesla Gigafactory in Nevada. It was, as you can imagine, a huge project as we were involved in everything that connects to power. Meeting Elon Musk and seeing his ambition was certainly inspiring, especially given my own journey since as an entrepreneur.

What is one thing you have recently read, watched, or listened to that you would highly recommend to prospective MBAs? Why? Before I got too overloaded with core module cases and texts, I was quite interested in reading about the techniques and strategies around Texas poker. There are a number of cross-overs with the business world, such as; strong quant skills, managing risk, reading body language and balancing your image in front of others.

What advice would you give to help potential applicants gain admission into your school’s MBA program? If you are interested in career development or business opportunities in China or Asia, this is the right school to go to. The key is communicating that in your essays and interview. You need to demonstrate your passion. As an entrepreneur helping Chinese firms to go global through the power of TikTok, I would also recommend applicants to submit the optional video essay. It’s a great way to demonstrate your personal brand in a memorable way that really shows your story.

Read more profiles from the CEIBS MBA Class Of 2024.