Ranking The Top 50 MBA Cases Of The Last 50 Years

THE CASE CENTRE’S TOP 50 CASES

No. 1 – easyJet: The Web’s Favourite Airline, Nirmalya Kumar and Brian Rogers, International Institute for Management Development (IMD)

No. 2 – Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers, Pierre Chandon and Pedro Pacheco Guimaraes, INSEAD

No. 3 – Wolfgang Keller at Konigsbrau-TAK (A), John J Gabarro, Harvard Business School

No. 4 – Swatch, Helen Chase Kimball and Christian Pinson, INSEAD

No. 5 – Virgin Atlantic Airways: Ten Years After, Jean-Claude Larreche and Pantea Denoyelle, INSEAD

No. 6 – Zantac (A), Reinhard Angelmar and Christian Pinson, INSEAD

No. 7 – Honda (A), Evelyn T Christiansen and Richard Tanner Pascale, Harvard Business School

No. 8 – Andersen Consulting (Europe): Entering the Business of Business Integration, Sumantra Ghoshal and Mary Ackenhusen, INSEAD

No. 9 – Scandinavian Airlines System (SAS) in 1988, Sumantra Ghoshal, INSEAD

No. 10 – Benihana of Tokyo, W Earl Sasser Jr and John R Klug, Harvard Business School

No. 11 – Aqualisa Quartz: Simply a Better Shower, Youngme Moon and Kerry Herman, Harvard Business School

No. 12 – Zara, Kasra Ferdows, McDonough School of Business, Georgetown University; Jose A.D. Machuca Universidad de Sevilla and Michael Lewis, Warwick Business School

No. 13 – The Evolution of the Circus Industry (A), W Chan Kim, Renée Mauborgne, Ben M Bensaou and Matt Williamson, INSEAD

No. 14 – Red Bull: The Anti-Brand Brand, Sophie Coughlan, Nirmalya Kumar and Nader Tavassoli, London Business School

No. 15 – Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry, Michael Pich, Ludo Van der Heyden and Nicolas Harlé, INSEAD

No. 16 – Nestlé-Rowntree (A), Jim Ellert, Dana Hyde and Peter Killing, International Institute for Management Development (IMD)

No. 17 – Ford Ka (A): Breaking New Ground in the Small Car Market, Markus Christen, Gigi Cothier and David Soberman, INSEAD

No. 18 – Shouldice Hospital Limited, James L Heskett, Harvard Business School

No. 19 – Toyota Motor Manufacturing, USA, Inc, Kazuhiro Mishina, Harvard Business School

No. 20 – Honda (B), Evelyn T Christiansen and Richard Tanner Pascale, Harvard Business School

No. 21 – Nestlé-Rowntree (B), Jim Ellert, Dana Hyde and Peter Killing, International Institute for Management Development (IMD)

No. 22 – Electrolux: The Acquisition and Integration of Zanussi, Sumantra Ghoshal and Philippe Haspeslagh, INSEAD

No. 23 – Canon: Competing on Capabilities, Sumantra Ghoshal and Mary Ackenhusen, INSEAD

No. 24 – Starbucks: Delivering Customer Service, Youngme Moon and John A Quelch, Harvard Business School

No. 25 – Apple Computer – 1992, David B Yoffie, Jeffrey M Cohn and David L Levy, Harvard Business School

No. 26 – GE’s Two-decade Transformation: Jack Welch’s Leadership, Christopher A Bartlett, Harvard Business School

No. 27 – Cola Wars Continue: Coke and Pepsi in 2010, David B Yoffie and Renee Kim, Harvard Business School

No. 28 – Medi-Cult: Pricing a Radical Innovation, Nirmalya Kumar and Brian Rogers, International Institute for Management Development (IMD)

No. 29 – Citibank: Performance Evaluation, Robert L Simons and Antonio Davila, Harvard Business School

No. 30 – Charlotte Beers at Ogilvy & Mather Worldwide (A), Herminia Ibarra and Nicole Sackley, Harvard Business School

No. 31 – Lincoln Electric in China (A), Ingmar Björkman and Charles Galunic, INSEAD

No. 32 – Tetra Pak (A): The Challenge of Intimacy with a Key Customer, Kamran Kashani and Janet Shaner, International Institute for Management Development (IMD)

No. 33 – Komatsu Ltd, Christopher A Bartlett and U Srinivasa Rangan, Harvard Business School

No. 34 – Michelin Fleet Solutions: From Selling Tires to Selling Kilometers, Chloé Renault, Frédéric Dalsace and Wolfgang Ulaga, HEC Paris

No. 35 – Mediquip SA®, Kamran Kashani, International Institute for Management Development (IMD)

No. 36 – Zara: Staying Fast and Fresh, Felipe Caro, University of California at Los Angeles

No. 37 – Caterpillar Tractor Co., Christopher A Bartlett and U Srinivasa Rangan, Harvard Business School

No. 38 – McKinsey & Company: Managing Knowledge and Learning, Christopher A Bartlett, Harvard Business School

No. 39 – Branson’s Virgin: The Coming of Age of a Counter-cultural Enterprise, Robert Dick and Manfred FR Kets de Vries, INSEAD

No. 40 – Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment, W Chan Kim, Renée Mauborgne, Ben M Bensaou and Matt Williamson, INSEAD

No. 41 – Barilla SpA (A), Janice H Hammond, Harvard Business School

No. 42 – Nike, Inc: Cost of Capital, Bob Bruner, Jessica Chan and Sean Carr, University of Virginia Darden School of Business

No. 43 – Zara: The World’s Largest Fashion Retailer, Kasra Ferdows, McDonough School of Business, Georgetown University; Jose A.D. Machuca Universidad de Sevilla and Michael Lewis, University of Bath

No. 44 – People Express (A), Leonard Schlesinger and Debra Whitestone, Harvard Business School

No. 45 – Sunwind AB (A), Robert S Collins, International Institute for Management Development (IMD)

No. 46 – The Walt Disney Company: The Entertainment King, Michael G Rukstad, David J Collis and Tyrrell Levine, Harvard Business School

No. 47 – Body Shop International, Christopher A Bartlett, Kenton W Elderkin and Kista McQuade, Harvard Business School

No. 48 – Wal-Mart Stores, Inc, Stephen P Bradley, Pankaj Ghemawat and Sharon Foley, Harvard Business School

No. 49 – Colgate-Palmolive: Cleopatra, Sandra Vandermerwe and J. Carter Powis, International Institute for Management Development (IMD)

No. 50 – Procter & Gamble Europe: Vizir Launch, Christopher A Bartlett, Harvard Business School

DON’T MISS A CENTURY OF CASES: HARVARD MARKS 100TH BIRTHDAY OF THE CASE METHOD and 2023 CASE CENTRE AWARDS: HUGE VARIETY OF TOPICS, BUT THE COVID FACTOR REMAINS