Crafting The Perfect MBA Elevator Pitch

Your MBA elevator pitch is a tool to convey your personal brand. It’s a short, succinct statement that tells people who you are, what you care about, and what you’ve accomplished.

“Everyone has a personal brand, whether or not you consciously manage it,” Curtis Johnson, an admissions consultant at Fortuna Admissions and a Wharton alum, says. “In essence, your personal brand is what you represent, what you stand for, what people think of you when they see your name. What qualities, strengths, and values does your personal brand summon in the minds of others – particularly those in a position to evaluate your candidacy for the MBA program of your dreams?”

Stacy Blackman, founder of Stacy Blackman Consulting, recently offered a few tips on how to craft the perfect MBA elevator pitch.

KEEP IT UNDER 30 SECONDS

In most cases, you’ll have less than 30 seconds to deliver your pitch. Keeping it concise is key.

“Your elevator pitch is not just a laundry list of qualifications but a narrative,” Blackman says. “It should give the listener a glimpse into your journey, highlighting pivotal moments that led you to pursue an MBA and your ultimate career goals. A compelling story can engage your audience emotionally and make you more memorable.”

Blackman recommends focusing on these key essentials: Who you are, what you’re passionate about, and what unique skills or experiences you bring to the table. It can also be helpful to identify what experts call your unique value proposition, or UVP.

“Are you a seasoned project manager with a knack for innovation? You may be a passionate marketer with a track record of boosting brand visibility,” Blackman says. “Whatever your UVP is, make sure it shines in your pitch.”

HIGHLIGHT YOUR ACHIEVEMENTS

A strong elevator pitch includes examples to back up your claims. Be sure to highlight any accomplishments that demonstrate your capabilities and potential. As you gain new experiences, your pitch should evolve as well.

“Be open to adapting your pitch to reflect your current aspirations and accomplishments,” Blackman says. “This flexibility shows that you’re continually growing and learning.”

And remember—your elevator pitch should serve as a conversation starter that invites dialogue.

“Ask questions and show genuine interest in the other person’s perspective,” Blackman says. “Building a connection is often more valuable than a perfectly crafted pitch.”

Sources: Stacy Blackman Consulting, Fortuna Admissions

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