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Technology And Innovation At Emory

Goizueta has harnessed the power of virtual reality and artificial intelligence to teach students how to manage difficult conversations and interpersonal conflicts

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by: John A. Byrne on September 27, 2023 | 3 minute read
September 27, 2023
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At Emory University’s Goizueta Business School, faculty are creating the future of business education with a number of teaching innovations. Professors are leveraging virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and holographic capabilities. VR and AR simulations immerse students in business scenarios including crisis leadership, negotiations, and ethical dilemmas. In global classrooms, next-generation technology envelops remote students in a learning environment closely aligned with in-class structure.

One example of technology in action is teaching students how to manage interpersonal conflict in a simulated environment. Managing interpersonal conflict is an increasingly requisite skill in our increasingly impersonal world. Instead of letting technology separate us, Goizueta has harnessed the power of virtual reality and artificial intelligence to teach students how to manage difficult conversations and interpersonal conflicts. Through realistic but non-threatening practice environments, students learn effective conflict resolution strategies. And because of the standardized nature of AI, they receive consistent feedback on each attempt to resolve conflicts along with targeted recommendations.

Meantime, the school is rolling out new programs to attract increasingly diverse cohorts of students. As a Yellow Ribbon School, Goizueta has long supported military veterans and focused on creating pathways for them into our graduate programs via dedicated scholarships and fellowships on top of their GI Benefits. Goizueta has expanded those efforts with the launch of the Master of Business for Veterans program which will enroll its first cohort in 2024. Led by Retired U.S. Army Lieutenant General and Associate Dean for Leadership Ken Keen, the 11-month program was designed specifically to assist military veterans, active duty, National Guard, and Reserve personnel to make a successful transition from the military into a civilian career in business. It pairs a foundational business education with a Career Development Program and Mentoring Program that caters to the unique needs of veterans.

Goizueta also launched a Master in Management, enrolling its first cohort in 2024, for recent graduates without an undergraduate business education. The new 10-month program helps liberal arts and science majors master business fundamentals from financial and accounting concepts to marketing strategy and immerses them in real-world projects to gain hands-on experience in their areas of interest. The new skills and comprehensive career support Goizueta offers will provide world and career-expanding opportunities.

While some students have just begun their studies, others have been on campus for months. Incoming students across Goizueta’s graduate business programs are an impressive group. The MS in Business Analytics, which added an AI in Business track and doubled in size, is more diverse than ever having focused on enrolling more students from Africa. The Two-Year MBA once again increased the average GMAT and GPA for incoming students, and the Executive MBA and Evening MBA (with online formats) attracted students from across the nation. The Master of Analytical Finance is focused on changing the face of finance bringing in 47% women.

The newest MBA cohort at Goizueta Business School is a study in diversity: Mentors, activists, advocates, Fulbright Scholars…consultants, analysts, brand managers, military veterans…PhDs, MDs, nurses…ivy league athletes, triathletes, marathoners, yoga instructors, and golfers. And that diversity is on display in both the school’s two-year and one-year MBA. The list of students from a wide range of backgrounds could go on and on and still not fully capture the experiences, awards, and accomplishments of the incoming graduate students.

© Copyright 2026 Poets & Quants. All rights reserved. This article may not be republished, rewritten or otherwise distributed without written permission. To reprint or license this article or any content from Poets & Quants, please submit your request HERE.

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