Emory Goizueta | Mr. Multimedia
GRE 308, GPA 3.4
Harvard | Mr. Healthcare Fanatic
GMAT 770, GPA 3.46
Harvard | Mr. Sovereign Wealth Fund
GMAT 730, GPA 3.55
Harvard | Mr. Smart Operations
GMAT 760, GPA 4.0
Darden | Mr. Strategy Manager
GRE 321, GPA 3.5
Ross | Mr. Airline Engineer
GMAT 730, GPA 3.73
Stanford GSB | Mr. Corporate VC Hustler
GMAT 780, GPA 3.17
Wharton | Mr. Marketing Director
GMAT 710, GPA 3.3
Ross | Ms. Healthcare Startup
GRE 321, GPA 3.51
Kellogg | Mr. Real Estate Finance
GMAT 710, GPA 3.0
Georgetown McDonough | Ms. Air Force
GMAT 610, GPA 3.8
Stanford GSB | Mr. JD To MBA
GRE 326, GPA 3.01
Harvard | Mr. MacGruber
GRE 313, GPA 3.7
Berkeley Haas | Mr. Poet At Heart
GMAT 740, GPA 3.7
Yale | Mr. Ukrainian Biz Man
GRE 310, GPA 4.75 out of 5
Darden | Mr. Former Scientist
GMAT 680, GPA 3.65
Stanford GSB | Mr. Sustainable Business
GRE 331, GPA 3.86
Wharton | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Yale | Ms. Impact Investing
GRE 323, GPA 3.8
Cornell Johnson | Ms. Food Waste Warrior
GMAT Not written yet (around 680), GPA 3.27
Stanford GSB | Ms. Future Tech Exec
GMAT 750, GPA 3.4
Kellogg | Mr. Finance To Education
GMAT 730, GPA 3.4
Rice Jones | Mr. Back To School
GRE 315, GPA 3.0
Columbia | Mr. Aussie Military Man
GMAT 710, GPA 3.0 (rough conversion from Weighted Average Mark)
Harvard | Mr. Hopeful Philanthropist
GMAT 710, GPA 3.74
Stanford GSB | Mr. FinTech
GMAT Not Taken Yet, GPA 3.5
UCLA Anderson | Mr. Analytics Man
GMAT 740, GPA 3.1

Maria Wich-Vila



United States

Consultant Bio

The only admissions service endorsed by Harvard Business School’s student newspaper, ApplicantLab was launched to level the playing field, providing access to world-class advice at an affordable price. I started volunteering with the HBS admissions office when I was getting my MBA, helping organize events for prospective students.  At those events, I’d invariably be asked: “Applications are due soon, and I’m stressing out, but I can’t afford a consultant! Can you help me?”.  Always happy to have an excuse to procrastinate from reading cases, I agreed.

That was over a decade ago, and I’ve been providing admissions advice ever since. My approach is very pragmatic, and I work best with people who are independent self-starters.  I advocate using a story-based approach as “evidence” to the admissions committees that you possess the very qualities they are looking for.

I help with all aspects of the process, from strategy, to brainstorming, to writing – not only the essays, but also resumes and recommendations too. My almost 20 years of experience as an alumni admissions interviewer for Princeton has made my mock interviews a particular client favorite.

I’m a member of AIGAC, and I have partnered with non-profits aiming to expand access to MBA programs for lower-income or under-represented groups. I am proud to partner with the Forte Foundation and the Riordan Fellows program. I am also a partner of Prospanica (the organization formerly known as NSHMBA), and am on the Board of its Los Angeles chapter, where I routinely hold admissions strategy events.

Company Information

ApplicantLab was created to provide world-class admissions advice at an affordable price. Founded by a Harvard MBA who used to volunteer with the HBS admissions office, our mission is to provide our clients with the frameworks and tools they need to learn how to win the admissions game.

ApplicantLab’s clients have been admitted to the world’s top business schools including: HBS, Stanford, Wharton, Booth, Sloan, Kellogg, Haas, Columbia, Yale, Tuck, Fuqua, Stern, Darden, UCLA, Cornell, USC, UT Austin, Carnegie Mellon,  Georgetown, Kelley, Olin, LBS, INSEAD, IE, IESE, ISB, Cambridge, and many others! Often times, with substantial scholarships.  We also help candidates applying to the Consortium.

On the part-time and executive MBA front, we have helped people get accepted to Stanford MSx, MIT Sloan Fellows, LBS Sloan Fellows, Ross EMBA, UCLA FEMBA, Darden…and more success stories are being added all of the time!

A key offering of ApplicantLab is its on-demand platform for admissions advice, which will walk you through every step of the process with a series of interactive exercises.

ApplicantLab’s platform won the “Audience Favorite” vote at the “HBS Alumni New Venture Competition” and was named a top ten “Education Technology Pioneer” by the SIIA.

If you’re a motivated, independent worker looking for a cost-effective way to prepare your winning admissions strategy, ApplicantLab could be a great fit for you!

Menu of Services and Associated Costs

ApplicantLab’s step-by-step series of interactive exercises teach you how to win the admissions game.

Here’s how it works:

– For $299, get a step-by-step interactive platform that walks you through everything you need to craft a strong application (essays, resume, recommendations, and interviews).

– If, after going through the exercises, you’d still like more help, you can hire me for additional services. I still charge less than the going market rate for these services, because if you’ve gone through the exercises first, I know I won’t need to repeat myself and thus I can be efficient with my time. Not having to repeat myself makes me happy, so I charge less.


Location: United States

Email: hello@applicantlab.com

Website: http://www.ApplicantLab.com

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P&Q Consultant Reviews

  • Applicantlab is the best guide to the MBA Admissions process
    3 months ago
    Maria gives clear information about the MBA admissions process. The Applicantlab "coursework" helps you understand where the many pitfalls of the admissions process are and helps you prepare for the frantic application season. Most importantly the questions she asked helped me put my best foot forward by helping me think about my past experiences and which ones I wanted to share in my essays.
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted into dream school (Wharton) + Chicago Booth, CMU Tepper in R2
    11 months ago
    Thank you for creating such an incredible tool! I fully recommend, even if you are using a consultant (which I didn't, except for an essay review for 1 of my 5 applications), because ApplicantLab allows you to organize your application holistically and experiment different dispositions of your stories, background, and future contributions to the community. I got accepted in all the 4 programs I applied to in R2 (except NYU Stern, because I withdrew my application after being invited to interview for NYU Stern - I had my Chicago acceptance and would've needed to travel overseas to NYC to interview). I decided not to apply to Stanford GSB, HBS or Columbia, so I don't know how that would have gone, but I'm super happy with my first-year ...
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    Leonardo Rolim
    MBA Class of 2020 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Indian, IT, Female - Tepper + McCombs + Marshall + KF Admit + Anderson Invite @ 720
    12 months ago
    Short on funds, a negative outlook from traditional consultants for your dream schools, consultants talking in a language you think is nonsense - if any one factor out of these resonates with you, read on! I got to know about ApplicantLab through a GMATClub scheduled webinar Maria was giving wherein she talked about how and what of the MBA preparation. The moment I started listening to her, the candid nature of her advice made a difference to me. I thought I cannot afford this, coming from India and this being a running experiment (I only had one chance at this before everyone got me married, right?) I was just half-listening like I had to put my attendance to the session. My ears got perked up ...
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    Nandita Jaya
    All reviews are independently verified by Poets&Quants staff.
  • Affordable & Reliable
    12 months ago
    I used Applicant Lab for my Interview Preparation. I also paid a Consultant for the same but it was not helpful at all. Applicant Lab will provide good fodder for answering run-of-the-mill questions. I was interviewed for Rotman School of Business and got an admit. I prepared my answers using tips from Maria. I went through the videos 2-3 times and made notes. It really helped. I was able to make up a good story to convince the ad-com. Just trust Maria and her video lessons. Thank You!
    Aikansh Jain
    All reviews are independently verified by Poets&Quants staff.
  • Amazing Tool For Amazing Price
    12 months ago
    I can confidently say that my applications would have looked very different before I found Applicant Lab. It was recommended to me from a fellow women’s weekend participant, and I am SO happy that I found it. Maria's videos help A TON in preparing applications, and it is so much knowledge for the $299 price tag. She helps with things like school brand traits, how to address weaknesses, how to spin your past experiences for each school, specific stories each school looks for— things that I didn’t necessarily know how to address. Applicant Lab also offers add-ons like resume reviews, “sanity checks” to make sure your resume + essays holistically flow, which I took advantage of as well, and the feedback I got was great ...
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    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • ApplicantLab - My Secret Weapon (Accepted To Darden & Sloan)
    12 months ago
    I was very fortunate to meet Maria at an event back in 2015 and get to know ApplicantLab. I wasn't applying to MBA programs back then but going into this application cycle (2019) I was one step ahead. I'd say the most important piece of ApplicantLab is that it works on your schedule! If you need to check things at 2am you know you can go into your account and start reviewing prep material or jotting down ideas for your essays. Maria has also placed a ton of valuable content about each school and the essay writing process which saves you the time it'd take to go and find it through google searches. I found myself constantly going back to her videos for refreshers or ...
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    Jose Ramos
    All reviews are independently verified by Poets&Quants staff.
  • ApplicantLab For The Win!!
    1 year ago
    After scouring the many MBA consulting sites out there and reading all the reviews I could, I came across ApplicantLab as an alternative route. For someone who wanted to independently work on my own schedule and wanted a framework to support that, ApplicantLab was perfect!! The modules guided me through presenting a true, articulate story about why an MBA made sense given my background and actually helped me learn a lot about myself in the process. With a lower GPA (3.2), I was concerned that the rest of my application needed to be flawless if I was going to get any admits. After hitting submit, I truly felt that I had done all I could to put myself in a place to be admitted, all ...
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    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted To Stanford GSB
    1 year ago
    Maria is excellent - very communicative and knowledgeable, I enjoyed all my back and forth conversations with her. The ApplicantLab process is intuitive and easy to use as well - for a very reasonable price it helped me create a solid framework and process for all my ideas, story, history and so forth :-) There is no way you will be disappointed with the purchase here - the process will help you craft the story you're looking for and make sure you are putting your best foot forward with your application! To give you a rough idea of my background - I was a finance major in the UK but spent all years since doing consumer products entrepreneurship in the US. Worked out well and ...
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    Class of 2020 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted: Stanford GSB (Full Ride), Wharton-Lauder (Partial Scholarship), Kellogg, Yale SOM (Partial Scholarship)
    1 year ago
    Coming from a non-traditional background, I was totally lost about how to go about the MBA Application process. Most Admission consultants were very pricey and unaffordable. Then I stumbled upon ApplicantLab and I was astonished as to how it covered the entire 9 yards of the MBA application process. Applicant Lab provided a structured approach for me towards the application process. With the strategy module, I was able to easily understand my strengths & weakness from the Adcom's perspective and learn how to maximize my strengths and mitigate my weaknesses. Also through the career vision and why MBA, I was able to clearly state my career vision and why I wanted an MBA. Furthermore, for each school's essay, Maria provides solid video advice on ...
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    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • ApplicantLab - Game Changer For MBA Admissions
    1 year ago
    I always had a deep-rooted skepticism for any form of online coaching/advice. Online advice, I felt, could never be personalized and would provide generic results. I was skeptical about whether at this price point, I could get personalized advice. Applicant Lab, however, dashed all my inhibitions. Applicant Lab is a Gold-mine for school research and MBA admissions advice. I initially got introduced to Applicant Lab's offering when I saw Maria's webinar on creating the Resume. Once I went through Maria's advice for creating the Resume. I could immediately see that even though my resume was packed, it lacked in content and appeal. Mind you, at this time I had already gone through several edits with 2 separate consultants. At 299$, I ...
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    Nishant Panigrahi
    All reviews are independently verified by Poets&Quants staff.