Chicago Booth | Mr. Community Uplift
GMAT 780, GPA 2.6
Cornell Johnson | Mr. Angel Investor
GMAT 700, GPA 3.20
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0
Rice Jones | Mr. ToastMasters Treasurer
GMAT 730, GPA 3.7
Kellogg | Mr. MBB Private Equity
GMAT TBD (target 720+), GPA 4.0
Said Business School | Ms. Creative Planner
GMAT 690, GPA 3.81 / 5.0
Wharton | Mr. MBB to PE
GMAT 740, GPA 3.98
Harvard | Mr. Soldier Boy
GMAT 720, GPA 3.72
Stanford GSB | Mr. Wedding Music Business
GMAT 710, GPA 3.7
Harvard | Mr. Big 4 Auditor
GMAT 740, GPA 3.55
Harvard | Mr. Software PE
GMAT 760, GPA 3.45
Harvard | Mr. First Gen Consultant
GMAT 710, GPA 4.0 (First Class Honours)
Stanford GSB | Mr. Classic Candidate
GMAT 760, GPA 3.9
Stanford GSB | Mr. MBB/FinTech
GMAT 760, GPA 3.7
Stanford GSB | Mr. Break Into Buy-Side
GMAT 780, GPA 3.6
Wharton | Mr. LatAm Indian Trader
GMAT 720, GPA 3.5
Harvard | Mr. Perseverance
GMAT 730, GPA 3.7
Stanford GSB | Mr. Politics Abroad
GRE 332, GPA 4.2/4.3
MIT Sloan | Mr. Canadian Banker
GMAT 720, GPA 3.7
Darden | Mr. Stock Up
GMAT 700, GPA 3.3
Harvard | Ms. Fintech To Tech
GMAT 740, GPA 3.54
Harvard | Ms. Finance
GMAT 760, GPA 3.48
Stanford GSB | Mr. Unrealistic Ambitions
GMAT 710, GPA 2.0
Kellogg | Mr. Kellogg 1Y
GMAT 710, GPA 3.58
Stanford GSB | Ms. CPA To MBA
GMAT 710, GPA 3.9
Harvard | Mr. Aspiring Elected Official
GMAT 670, GPA 3.8
Ross | Mr. LGBTQ PM
GMAT 710, GPA 3.91

Can You Tweet Your Way Into B-School?

Can you tell a business school what makes you an exceptional MBA applicant and future MBA hire?

In just 140 characters, a la Twitter?

It had to happen and yesterday (July 30) the University of Iowa’s Tippie School of Management announced that it was adding a required tweet to its MBA application process.

And the school, ranked 48th for its MBA program by Poets&Quants, is also making a contest of it. Tippie will award a two-year, full-tuition financial award package to the applicant “who most creatively answers an essay question in ‘Tweet’ form, responding in 140 characters or less.

Why would an admissions committee add Tweets to the process of applying to a business school? Explains Associate Director for Recruiting and Admissions Lydia Fine, “Social media is a powerful tool for business communication, and is driving change in today’s business world. We see it as a natural way to set yourself apart as an MBA applicant.”

The actual question applicants must answer: “What makes you an exceptional Tippie Full-time MBA candidate and future MBA hire? Creativity encouraged!“

Fine says the idea was hatched in a brainstorm with Jodi Schafer, the school’s director of admissions and financial aid. “We were talking about the use of social media and we were trying to think of a way to start a conversation. Higher education has a different type of conversation than a typical brand. We were brainstorming and we just came to this.”

The school plans to ask five or so finalists if their tweets can be shared with others via social media and the winner will ultimately be announced on Aug. 4 on both Facebook and Twitter. “It’s a pilot project of sorts and so far there has been some good conversation about it on the social media platforms,” says Fine. “It does make us optimistic about the response we’ll see.”

Tippie accepts 37% of its applicants and reported a median GMAT score of 650 and a median grade point average of 3.41 for its last entering class. The school’s total full-time enrollment is 140. Some 95% of last year’s graduating class of MBAs were employed three months after graduation with median base salaries of $83,000 each and some also received median signing bonuses of $10,000. The school said that and 100% of the first-year class landed summer internships.

To be eligible for the contest, applicants must submit their full applications—including the Tweet–before July 28, the final deadline for the incoming fall class. Because of time constraints involved with obtaining student visas before the fall semester, the contest is open only to U.S. residents. All applicants who submit a response will have their application fee waived.


About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.