Tuck expects most of its alumni base to be receptive to its new social network. “After our younger alums, people in their 50s, 60s and 70s are the most comfortable with this technology,” says des Cognets. “They have been using social media to stay in touch with their kids and grandchildren.” As for the rest, the school is hoping that they’ll find the tool valuable and fun to use.
In any case, the school doesn’t view myTUCK as a substitute for in-person alumni events on- and off-campus. “It won’t replace what we do now,” she says, “but it will be a powerful addition to create something special for our alumni online.”