McCombs School of Business | Mr. Ernst & Young
GMAT 600 (hopeful estimate), GPA 3.86
Stanford GSB | Mr. Infantry Officer
GRE 320, GPA 3.7
Kellogg | Mr. Engineer Volunteer
GMAT 710, GPA 3.8
Kellogg | Mr. Operations Analyst
GMAT Waived, GPA 3.3
Kellogg | Mr. Double Whammy
GMAT 730, GPA 7.1/10
Kellogg | Mr. Defense Engineer
GMAT 760, GPA 3.15
Cornell Johnson | Mr. Indian Dreamer
GRE 331, GPA 8.5/10
Kellogg | Mr. Innovator
GRE 300, GPA 3.75
London Business School | Ms. Private Equity Angel
GMAT 660, GPA 3.4
Harvard | Mr. Defense Engineer
GMAT 730, GPA 3.6
Chicago Booth | Ms. Indian Banker
GMAT 740, GPA 9.18/10
Harvard | Ms. Developing Markets
GMAT 780, GPA 3.63
Yale | Ms. Biotech
GMAT 740, GPA 3.29
McCombs School of Business | Mr. Marine Executive Officer
GRE 322, GPA 3.28
Stanford GSB | Ms. Global Empowerment
GMAT 740, GPA 3.66
Chicago Booth | Mr. Bank AVP
GRE 322, GPA 3.22
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
UCLA Anderson | Ms. Apparel Entrepreneur
GMAT 690, GPA 3.2
Harvard | Mr. Armenian Geneticist
GRE 331, GPA 3.7
Berkeley Haas | Mr. 1st Gen Grad
GMAT 740, GPA 3.1
Ross | Mr. Travelpreneur
GMAT 730, GPA 2.68
London Business School | Ms. Numbers
GMAT 730, GPA 3.5
IU Kelley | Mr. Fortune 500
N U Singapore | Mr. Naval Officer
GMAT 710, GPA 3.2
NYU Stern | Ms. Entertainment Strategist
GMAT Have not taken, GPA 2.92
INSEAD | Ms. Spaniard Consultant
GMAT 710, GPA 8.5/10.00
NYU Stern | Mr. Army Prop Trader
GRE 313, GPA 2.31

Essential Business MOOCs For July

Cornell Johnson School of Management

Cornell Johnson School of Management


Bill Carroll, a senior lecturer at Cornell University

Bill Carroll, a senior lecturer at Cornell University

Projecting Your Brand Through New Media


School: Cornell University

Platform: Canvas

Link: Projecting Your Brand Through New Media

Start Date: Self-Paced

Workload: Not Specified

Instructors: Bill Carroll and Robert Kwortnik  

Credentials: Dr. Carroll teaches courses in economics, pricing, and marketing distribution in Cornell’s School of Hotel Administration. A retired U.S. Army Lieutenant with a Ph.D. in Economics from Penn State, Carroll previously served as a division vice president at Hertz, where he oversaw pricing, yield management, and counter sales. He later managed publications like Travel Weekly, Official Meetings and Facilities Guide, and The Hotel and Travel Index for Reed Elsevier’s Travel Group. Most recently, he was the CEO of Marketing Economics, a travel consulting firm.

A Temple Ph.D., Dr. Kwortnik has been named “Teacher of the Year” eight times by the students of the Cornell School of Hotel Administration. A highly-cited researcher, Kwortnik interests include consumer behavior, service experience, and leisure cruises (where he is considered an industry expert).

Graded: This course is not graded.

Description: A website is the online equivalent to a company’s headquarters. And every variable – from color to typeface to images – conveys their brand values and experience. In this course, students will learn the criteria for evaluating how an organization projects its brand promise online. They will examine questions like, “Is the brand voice consistent” and “Does it reflect their values and expectations?” From there, they will apply tools that reinforce brand unity across various online mediums. The course is taught through video lectures.

Review: No reviews available.

Additional Note: This course will only be available through August 30th.