Chicago Booth | Ms. CS Engineer To Consultant
GMAT 720, GPA 3.31
Ross | Ms. Packaging Manager
GMAT 730, GPA 3.47
Harvard | Mr. Gay Singaporean Strategy Consultant
GMAT 730, GPA 3.3
Wharton | Mr. New England Hopeful
GMAT 730, GPA 3.65
Cornell Johnson | Mr. Electric Vehicles Product Strategist
GRE 331, GPA 3.8
Columbia | Mr. BB Trading M/O To Hedge Fund
GMAT 710, GPA 3.23
Wharton | Mr. Digi-Transformer
GMAT 680, GPA 4
Chicago Booth | Mr. Private Equity To Ed-Tech
GRE 326, GPA 3.4
Columbia | Mr. Old Indian Engineer
GRE 333, GPA 67%
Harvard | Mr. Athlete Turned MBB Consultant
GMAT 720, GPA 3.4
Ross | Mr. Civil Rights Lawyer
GMAT 710, GPA 3.62
Stanford GSB | Mr. Co-Founder & Analytics Manager
GMAT 750, GPA 7.4 out of 10.0 - 4th in Class
Cornell Johnson | Ms. Environmental Sustainability
GMAT N/A, GPA 7.08
Cornell Johnson | Mr. Trucking
GMAT 640, GPA 3.82
Ross | Mr. Low GRE Not-For-Profit
GRE 316, GPA 74.04% First Division (No GPA)
Harvard | Mr. Marine Pilot
GMAT 750, GPA 3.98
Harvard | Mr. Climate
GMAT 720, GPA 3.4
Stanford GSB | Mr. Seeking Fellow Program
GMAT 760, GPA 3
Harvard | Mr. Army Intelligence Officer
GRE 334, GPA 3.97
Harvard | Ms. Data Analyst In Logistics
GRE 325, GPA 4
McCombs School of Business | Mr. Comeback Story
GRE 313, GPA 2.9
Cornell Johnson | Ms. Green Financing
GRE 325, GPA 3.82
Berkeley Haas | Mr. Bangladeshi Data Scientist
GMAT 760, GPA 3.33
Columbia | Mr. MD/MBA
GMAT 670, GPA 3.77
MIT Sloan | Mr. Marine Combat Arms Officer
GMAT 710, GPA 3.3
Ross | Mr. Automotive Compliance Professional
GMAT 710, GPA 3.7
Darden | Mr. MBB Aspirant/Tech
GMAT 700, GPA 3.16

Essential Business MOOCs For July

Cornell Johnson School of Management

Cornell Johnson School of Management


Bill Carroll, a senior lecturer at Cornell University

Bill Carroll, a senior lecturer at Cornell University

Projecting Your Brand Through New Media


School: Cornell University

Platform: Canvas

Link: Projecting Your Brand Through New Media

Start Date: Self-Paced

Workload: Not Specified

Instructors: Bill Carroll and Robert Kwortnik  

Credentials: Dr. Carroll teaches courses in economics, pricing, and marketing distribution in Cornell’s School of Hotel Administration. A retired U.S. Army Lieutenant with a Ph.D. in Economics from Penn State, Carroll previously served as a division vice president at Hertz, where he oversaw pricing, yield management, and counter sales. He later managed publications like Travel Weekly, Official Meetings and Facilities Guide, and The Hotel and Travel Index for Reed Elsevier’s Travel Group. Most recently, he was the CEO of Marketing Economics, a travel consulting firm.

A Temple Ph.D., Dr. Kwortnik has been named “Teacher of the Year” eight times by the students of the Cornell School of Hotel Administration. A highly-cited researcher, Kwortnik interests include consumer behavior, service experience, and leisure cruises (where he is considered an industry expert).

Graded: This course is not graded.

Description: A website is the online equivalent to a company’s headquarters. And every variable – from color to typeface to images – conveys their brand values and experience. In this course, students will learn the criteria for evaluating how an organization projects its brand promise online. They will examine questions like, “Is the brand voice consistent” and “Does it reflect their values and expectations?” From there, they will apply tools that reinforce brand unity across various online mediums. The course is taught through video lectures.

Review: No reviews available.

Additional Note: This course will only be available through August 30th. 

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