Essential Business MOOCs for September

Technology Entrepreneurship: Part 2

School: Stanford University

Platform: NovoEd

Link: Technology Entrepreneurship: Part 2

Start Date: September 22, 2014

Workload: Not Specified

Instructor: Chuck Eesley

Credentials: An entrepreneur who has founded three companies and worked for two venture capital firms, Chuck Eesley understands what it takes to successfully launch and grow firms in the technology, education, and life sciences sectors. After earning his Ph.D. from MIT Sloan, Eesley joined Stanford’s Management, Science and Engineering department as an assistant professor. In his research, Eesley focuses on how regulations, accepted practices, and industry environments influences the success of entrepreneurial endeavors.

Graded: Not Specified

Description: In this course, students will learn the difference between an idea and a true business opportunity. Dr. Eesley will provide a framework for “taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth.” The course is structured so students work in start-up teams, where they’ll develop business models and plans to market their solutions.

Review: None

Additional Note: Part 1 was taught in February and March. To learn more, click here. Completing Part 1 is not a prerequisite for participating in this course. In fact, Part 1 alumni will be serving as mentors to new students.