Harvard | Ms. Media Entertainment
GMAT 740, GPA 3.3
Harvard | Mr. Consumer Goods Senior Manager
GMAT 740, GPA 8.27/10
Berkeley Haas | Mr. Evolving Teacher
GRE 328, GPA 3.26
Columbia | Mr. Indian I-Banker
GMAT 740, GPA 8.63
Cornell Johnson | Ms. Chef Instructor
GMAT 760, GPA 3.3
UCLA Anderson | Ms. Tech-y Athlete
GRE , GPA 3.63
Harvard | Mr. Deferred Financial Poet
GMAT 710, GPA 3.68
Harvard | Mr. Lieutenant To Consultant
GMAT 760, GPA 3.7
Berkeley Haas | Ms. EV Evangelist
GRE 334, GPA 2.67
Wharton | Ms. Product Manager
GMAT 730, GPA 3.4
Wharton | Mr. Indian Engineer + MBA Now In Consulting
GMAT 760, GPA 8.7 / 10
Chicago Booth | Mr. EduTech
GRE 337, GPA 3.9
Cornell Johnson | Mr. Indonesian Salesperson
GMAT 660, GPA 3.49
Berkeley Haas | Mr. LGBT+CPG
GMAT 720, GPA 3.95
McCombs School of Business | Ms. Tech For Non-Profits
GRE 312, GPA 3.2
Harvard | Mr. Combat Pilot Non-Profit Leader
GRE 329, GPA 3.73
UCLA Anderson | Mr. Actual Poet
GMAT 720, GPA 12.0/14
MIT Sloan | Mr. Indian Healthcare Analytics
GMAT 720, GPA 7.8
Harvard | Mr. Healthcare Administration & Policy Latino Advocate
GRE 324, GPA 3.4
Cornell Johnson | Mr. Asian Mexican Finance Hombre
GMAT 650, GPA 2.967
Stanford GSB | Mr. Filipino Startup
GMAT 710, GPA 3.7
Columbia | Mr. Fintech Data Scientist
GMAT 710, GPA 3.66
Tuck | Mr. Opportunities In MBB
GMAT 710, GPA 3.4
Stanford GSB | Mr. Co-Founder & Analytics Manager
GMAT 750, GPA 7.4 out of 10.0 - 4th in Class
Harvard | Mr. Strategy For Social Good
GRE 325, GPA 3.5
MIT Sloan | Mr. Spaniard
GMAT 710, GPA 7 out of 10 (top 15%)
NYU Stern | Ms. Hopeful NYU Stern Marketing Ph.D.
GRE 297, GPA 2.8

McDonough Goes From 1 Essay Prompt To 3

Georgetown photo

Sometimes simpler is not better. Georgetown University’s McDonough School of Business announced today (August 15) that it has replaced its single essay prompt with three optional prompts, a move the school’s admissions officers say will give applicants greater flexibility and result in more diversity of viewpoints in the

Previously, applicants to both the full-time and “flex” MBA programs at Georgetown McDonough were asked to Describe a defining moment when you were challenged and exceeded expectations.” Now applicants may choose one of the bulleted items below to respond to in 500 words or less.

  • “Describe a situation when you were asked to lead outside of your comfort zone. What leadership characteristics did you exemplify in this situation that allowed you to succeed?”
  • “Describe a situation when failure has been your fuel. What was your failure (or when did you not succeed to your full potential), and how did you use this as motivation to move forward and be successful in a future situation?”
  • “Describe the personal brand that you will bring to business school using examples or experiences that support how you’ve developed it. How do you believe your personal brand will strengthen the McDonough community? As you complete your MBA program, how do you hope to see your personal brand evolve through the transformative experience of business school?”


Shelly Heinrich. Georgetown photo

In 2017, of more than 1,700 applications received, 276 students eventually enrolled in the MBA program at Georgetown McDonough. The school’s incoming class was 30% female, 36% U.S. minority, and 34% international.

Georgetown admissions folks would like to see more diversification, especially in the number of women in the MBA program: Compared to its peer schools in the top 25 (Georgetown is ranked No. 23 in the latest Poets&Quants composite ranking), McDonough is 10-15 percentage points behind in that metric. And considering the international character of its hometown, Washington, D.C., McDonough would probably prefer to be among the leaders in international student enrollment rather than mired in the middle of the pack.

“It’s important to us to that our students represent a diversity of backgrounds, experiences, cultures, and more — and we realized that professional and personal experiences showcasing this diversity do not always fit neatly into a single essay prompt,” Shelly Heinrich, interim associate dean for MBA Admissions, says in the school’s announcement its new essay prompts. “We want to give applicants the flexibility to distinguish themselves from a competitive applicant pool.”


The school also has a new application system that is more streamlined and efficient to applicants, reducing the number of questions by an estimated 20%.

“The new system helps students navigate the admissions process more easily,” Heinrich said. “We tailored the questions to still provide the admissions team with a holistic application review without providing an undue burden on applicants.”

Other application components include a video essay where prospective students introduce themselves in one minute or less, a GMAT or GRE score, transcripts, a resume, and one letter of recommendation.

Applicants to Georgetown McDonough can apply in four rounds this year: October 9, January 7, April 1, and May 1.