Aline Herth

HKU Business School

“#Sauerkrautburger delivered in a bamboo basket. International marketing leader. #WIT.”

Hometown: Zwingenberg, Germany

Fun Fact About Yourself: I won food/eating competitions. This will be more of a fun fact when one sees my petite stature.

Undergraduate School and Major: San Jose State University, BA in Communication Studies, Minor in Business Leadership & Innovation (San Jose, USA)

Most Recent Employer and Job Title: Head of Marketing, 1&1 IONOS (Berlin, Germany)

Aside from your classmates, what was the key part of the MBA curriculum or activities that led you to choose this business school and why was it so important to you? I am particularly interested in learning more about doing business in APAC. A short study-abroad in China gave me a glimpse of the region and ignited my fascination. Asia and especially Greater China play a central role in the global technology and commodity market, making it absolutely central for me to know and understand said marketplace. The prestigious MBA program from the University of Hong Kong will accelerate and shape my path to become a global female leader. Classes like China Marketing and Marketing in Tech Industries will extend my toolset to lead new innovative marketing tech techniques and cutting-edge initiatives across Geos’.

What quality best describes your MBA classmates and why? Coming from 18 different nationalities and even more industries, diversity is one attribute that describes my classmates well. These diverse backgrounds create the ground for fruitful discussions and knowledge sharing. A quality that my classmates possess is to share their experiences so that others can learn from them and at the same time be open to learn from others.

Describe your biggest accomplishment in your career so far: Leading a successful marketing team at a German tech company as the youngest and only female within the management team.

What has been the biggest surprise in your first three months of business school? At the beginning of the program, our program director advised us to be a sponge and take time to soak everything in. I guess the biggest surprise was the amount of information that swept down on us. I quickly had to decide and prioritize where to position my sponge in order to be able to soak things up and not be drowned in the process.

What led you to pursue an MBA at this point in your career? To reach my goal of becoming a successful Marketing leader in a global marketplace, I know that I must deepen my business acumen and managerial abilities.

What do you see yourself doing ten years from now?In 10 years I’d like to see myself leading international marketing teams & initiatives across different GEOs.

DON’T MISS: MEET HKU BUSINESS SCHOOL’S MBA CLASS OF 2021