Your Future Self: A Revealing Conversation With UCLA Anderson

Poets&Quants Editor-in-chief, John A. Byrne, speaks with Hal Hershfield, Professor of Marketing and Behavioral Decision Making, and Marketing Area Chair at UCLA Anderson School of Management. They discuss his new book, Your Future Self, How to Make Tomorrow Better Today based on his extensive research about how time transforms our emotions and alters our judgments and decisions. This is a fascinating conversation you don’t want to miss!

© Copyright 2026 Poets & Quants. All rights reserved. This article may not be republished, rewritten or otherwise distributed without written permission. To reprint or license this article or any content from Poets & Quants, please submit your request HERE.