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Candidate:

Mr. CPG Marketer

About Me:

Creative and analytically-driven brand builder at Top CPG firm before moving to senior leadership role at a high growth brand. Extensive experience with managing portfolios of smaller brands, leading national brands, and building brands from scratch. Specialties include digital marketing, purpose-driven brands, and strategic problem-solving.

Details:

Undergrad School: Top 15 University/ Top 5 Undergrad Business School

Undergrad Major: Economics & Strategy, Marketing

GPA: 3.6

GMAT: 730

Age: 26,  Ethnicity: Asian or Indian

Extracurriculars: Founding member of internal creative council: a committee of brand managers dedicated to pushing creative excellence across the organization. Winner of internal creativity award. Varsity Football and Varsity Track & Field in College and High School; Executive Board Professional Fraternity. Asian Employee Affinity Group: Organized events and drove programming with partner organizations throughout the year.

Work History:

Title: Director of Marketing

Industry: CPG

Company: Boutique Firm

Length of Employment: 7 mos

Title: Sr. Assoc Brand Manager

Industry: CPG

Company: Fortune 500

Length of Employment: 3 yrs, 8 mos

Big Life Wins:

Fully recovered from career-ending reconstructive ankle surgery, physically stronger and fitter than before. Led a national brand successfully at 25, transitioning into CMO role by 27. Strong network of inspirational mentors and mentees across industry.

Post MBA Goal:

Pivot from brand management to consulting after MBA; preferably Branding or Digital Marketing at Mckinsey, or Consumer Products at BCG. Stay in role for 3+ years, and then open my own brand strategy agency using brand management and CPG consulting experience and networks.

Schools:

Target School: MIT Sloan

Status: Open

Considering: Stanford GSB, Berkeley Haas, Kellogg, UCLA Anderson

Odds:

The Experts Rate The Odds At: 18%

  • The MBA Exchange Odds Assessment: 15%

    Hi, this is Deepak Punwani from MBA Exchange. You have great experience in consumer goods and from sound of it, you have had the opportunity to work on traditional and new age consumer products. The adcoms will respect your professional experience and progress that you have made in your work. Your academics are also solid. Consumer goods players will see a renaissance of sorts in our view in post Covid era and MBB firms will really like your profile as CPG industry will come out of the current situation with “growth” still on the agenda. Also like the sports background on your profile and congrats for the comeback post what sounds like a ankle ligament injury. Shows your willpower and resilience and will make for …

    2 years ago Read the full review
  • mbaMission | Odds Assessment: 25%

    Hi Mr. CPG Marketer, this is Julie-Anne Heafey with mbaMission. I have a somewhat different take on your candidacy. I do think that if you are a R3 applicant, you might need to somewhere address Why Now (but probably not in the cover letter for MIT – there’s no room)…but if you’re R1, this might be somewhat less urgent to me because overall your years of experience will total 5+ at entry, which is a pretty normal time to enter Sloan. So, I’m not sure this is a dealbreaker. The two interesting things that jump out at me about you, though, are your CPG experience – this is not as common as it used to be and right now is pretty …

    2 years ago Read the full review

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  • Stratus Admissions Counseling | Odds Assessment: 15%

    Hi, it’s Jennifer Jackson from Stratus Admissions. It looks like you’ve got some really strong experience in building brands at both a large and a small company. Your GPA and GMAT are solid. I always like seeing high school and especially college athletes because it shows (usually) that you can balance it with workload and work well in teams. You have goals that make sense with where you’ve worked and what you’ve done thus far. Be sure to go into detail about Why MBA and Why Now? You’ve only been in your job 7 months so why is now the time? What are the gaps that you have in your skillset that prevent you from reaching your ST and LT goals? For Sloan there’s precious …

    2 years ago Read the full review

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The Community Currently Rates The Odds At: 5%

  • 10% | 2 years ago

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