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Candidate:

Ms. Experiential Beauty

About Me:

5+ Years in Marketing across the retail and creative space. Full-time beauty enthusiast with a passion for driving growth and visibility for SMEs in the African beauty space via my personal beauty platform and hoping to do this through a retail-start-up and annual conference based out of Africa.

Details:

Undergrad School: Public State School

Undergrad Major: Marketing

GPA: 3.32

GRE: 315

Age: 27,  Ethnicity: Black or African American

Extracurriculars: Beauty Blogging, Creating Online directory for beauty services + products in my local community (I'm based in Lagos, Nigeria), Management Leadership for Tomorrow CP, Tennis

Work History:

Title: Head of Marketing

Industry: Marketing

Company: Boutique Firm

Length of Employment: 2 yrs, 9 mos

Big Life Wins:

Youngest member of senior management for boutique firm. Managed marketing for 2 multi-million dollar global footwear brands in two African Countries (Ghana, Nigeria). Was a part of a team that established the biggest experiential Art Fair out of Nigeria.

Post MBA Goal:

Develop a Sephora-like retail start-up focused on amplifying African beauty products on a global scale. Think K-Beauty but for SMEs with top-line products from different regions of the continent. + Creating a Beauty-Con for Africa.

Schools:

Target School: Wharton

Status: Open

Considering: Columbia

Odds:

The Experts Rate The Odds At: 20%

  • John A. Byrne, P&Q Founder & Editor-In-Chief | Odds Assessment: 15%

    You have a truly interesting background and would add a lot to the MBA classroom. On the basis of what you provide, a 315 GRE which is below the 324 class average at Wharton, and a 3.3 from a public university, which is also below Wharton’s 3.6 average, you are going to have to really leverage your background and your personal narrative to gain an admit. The fact that you are in Nigeria, in the fashion sector, and clearly know the African market are all big plusses for you. So I think your chances are directly related to how well you tell your story and how well your recommenders sing your praises. Your MLT involvement also should help a lot. But given your interests and …

    4 months ago Read the full review
  • Stratus Admissions Counseling | Odds Assessment: 25%

    Hi Ms. Experiential Beauty, This is Donna Bauman with Stratus Admissions weighing in on your profile. Wharton has so many resources for entrepreneurs – classes, an Innovation Fund, Summer Venture funding, Startup Challenge, VIP-X…. and then also there are some great resources at the Baker Retailing Center. I think if you do a great job telling your story and also showing how you can add value to the Wharton community, you could break through. Yes, your stats are a little below the average on GPA and GRE, but I have worked successfully with several candidates who were also a bit under on those stats. In my observation, Wharton reviews the applications holistically and if you bring something very special—and your experience managing two global footwear …

    1 week ago Read the full review

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The Community Currently Rates The Odds At: 21%

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