
Candidate:
Ms. Experiential Beauty
About Me:
5+ Years in Marketing across the retail and creative space. Full-time beauty enthusiast with a passion for driving growth and visibility for SMEs in the African beauty space via my personal beauty platform and hoping to do this through a retail-start-up and annual conference based out of Africa.
Details:
Undergrad School: Public State School
Undergrad Major: Marketing
GPA: 3.32
GRE: 315
Age: 27, Ethnicity: Black or African American
Extracurriculars: Beauty Blogging, Creating Online directory for beauty services + products in my local community (I'm based in Lagos, Nigeria), Management Leadership for Tomorrow CP, Tennis
Work History:
Title: Head of Marketing
Industry: Marketing
Company: Boutique Firm
Length of Employment: 2 yrs, 9 mos
Big Life Wins:
Youngest member of senior management for boutique firm. Managed marketing for 2 multi-million dollar global footwear brands in two African Countries (Ghana, Nigeria). Was a part of a team that established the biggest experiential Art Fair out of Nigeria.
Post MBA Goal:
Develop a Sephora-like retail start-up focused on amplifying African beauty products on a global scale. Think K-Beauty but for SMEs with top-line products from different regions of the continent. + Creating a Beauty-Con for Africa.
You have a truly interesting background and would add a lot to the MBA classroom. On the basis of what you provide, a 315 GRE which is below the 324 class average at Wharton, and a 3.3 from a public university, which is also below Wharton’s 3.6 average, you are going to have to really leverage your background and your personal narrative to gain an admit. The fact that you are in Nigeria, in the fashion sector, and clearly know the African market are all big plusses for you. So I think your chances are directly related to how well you tell your story and how well your recommenders sing your praises. Your MLT involvement also should help a lot. But given your interests and …