University of Texas at Austin’s McCombs School of Business: MS in Marketing

About the Program

The Texas Master of Science in Marketing (MSM) program is the pivotal degree that transforms students’ existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions.

Program Format and Schedule

• Duration is 10 months from July to May
• Cohort style classes to enhance faculty to student interaction
• Fast-paced theoretical training paired with rigorous data analysis courses
• Capstone course available in the Spring for students to showcase their skill sets to our corporate partners
• One-on-one career coaching available for all MS degree Marketing students, including career exploration, mock interviews and company treks