Wharton Drops Application Essay

by Lauren Everitt on

EssayWriting

Wharton has reduced the number of application essays from three to two this year

The University of Pennsylvania’s Wharton School has cut the number of application essays in its 2013/2014 application to two, down from three in the previous application cycle.

Wharton (4th in P&Q’s 2012 ranking)  is the latest top school to trim the number of required essays for incoming applicants – the business schools at Harvard, Stanford, Northwestern and MIT have all scrapped essays in recent years. Other B-schools have opted for nontraditional essays, such as Tweets and slideshows, to get a better understanding of their applicants.

Wharton’s decision to downsize the essay portion of its application was prompted by applicant feedback, according to Ankur Kumar, Wharton’s admissions director.  Our goal is to strike a balance between getting information from candidates while respecting their time, she says. “We discovered that we could accomplish that in two essays and 1,000 words…so we streamlined our essay section.”

Candidates are asked to tackle the new Essay 1 in 500 words or less: “What do you hope to achieve, personally and professionally, through the Wharton MBA?” Kumar says the first question remains largely unchanged from last year’s first essay (“How will the Wharton MBA help you achieve your professional objectives?”).  “We’re still curious to know why an applicant would be interested in pursuing a Wharton MBA. We want to hear about what they’ve done professionally and what they aspire to do in the future,” she says.

However, the school upped the word count for Essay 1 from 400 in the 2012/2013 version to 500 in this year’s application.  Perhaps more significantly, Wharton also added “personally.”  According to Kumar, the overall goal of the essays is to obtain information that isn’t redundant with other parts of the application, such as letters of recommendation and resumes.  The new component encourages candidates to provide more detail on their aspirations outside the workplace.

Wharton also eliminated the choice from Essay 2.  Instead of choosing two questions from three options like last year’s applicants,  candidates are now required to tackle the following question in 500 words: “Academic engagement is an important element of the Wharton MBA experience. How do you see yourself contributing to our learning community?”

Wharton whittled down the number of questions and options after previous applicants said the choice caused more application stress, Kumar says. With the new question, the school is aiming to get a better handle on how applicants might fit in with the student body.  “We’re a very intellectually curious community, both inside and outside the classroom,” she says. “Through this second question prompt, we hope to gain better insight in to what applicants are excited to learn about and how they would engage with the Wharton community, both inside and outside the classroom, around their topics of interests.”

Despite the hype over application essays – and changes to them – Kumar cautions that these answers are only part of much larger package.  “The essays are only one component of a very holistic process for us,” she says. “Our goal across the board is to really understand the whole applicant and how they would fit in to the Wharton student body.”

DON’T MISS: Tweets, Slideshows and Social Media – The New MBA App or The Incredible Shrinking MBA App

  • Shaniqua James

    Holistic process — is there an adcom on the planet who doesn’t use that phrase as a euphemism for the special sauce that allows admissions staff arbitrarily to decide in favor of less qualified applicants? But congratulations to Ankur on making Wharton admissions less holistic.

  • johnston

    As a european applicant I first hated the idea to write an essay.
    But I have to say, looking backwards that I felt I could tell much more about myself to Wharton than Harvard last year.
    This whole trend of downsizing the essays part just seems like a way to avoid intimidating applicants with the complexity of the process.

    That’s too bad I felt Wharton was the school that got it most, even though I rejected their offer, they knew much more about me with all these essays + the group interview than any other school.

    Hope they will keep the group interview though

  • http://www.mbaover30.com/ MBA Over 30

    I’m glad to see this change; although, I really liked last year’s set. Cutting down essays can be a double-edged sword, often leaving candidates with less room to “sell” a holistic picture of themselves–especially if the questions are open-ended. The more close ended questions, however, can provide a welcome change because applicants don’t feel like they have to play some guessing game of figuring out what slivers of their background would be most advantageous to include.

  • WillyKeith

    I think the essay is the least verifiable part of the application, and more difficult to judge on a “head-to-head” basis across the applicant pool, so I’m not surprised to see schools minimizing this component in favor of more concrete metrics. Wharton is cutting straight to the chase here and I like it: why do you want to be here and what are you brining to the table? All the rest is just grandstanding and self-promotion, and while I’m not so naive as to think the ability to do that unimportant, I’m certainly glad for one less opportunity for the more shameless among us.

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