Best 40-Under-40 Professor Anindya Ghose
Professor of Information, Operations, and Management Sciences; Professor of Marketing, co-Director of the Center for Business Analytics
Institution: New York University, Stern School of Business
Before current institution: Carnegie Mellon University, IBM, HCL-Hewlett Packard
Hometown: New York and Kolkata (India)
Marital status: Married to Deepti Shrivastava
Children: Daughter Ananya, who is 4.5 years old
2004 Tepper School of Business, Carnegie Mellon University. Ph.D. Information Systems
2002 Tepper School of Business, Carnegie Mellon University. M.S. Information Systems
1998 Indian Institute of Management, Calcutta. M.B.A. Finance and Marketing
1996 Regional Engineering College, (REC), Jalandhar, India. B.Tech. Instrumentation & Control Engineering
Courses currently teaching: Social Media and Digital Marketing Analytics
Fun fact: I am an avid high–altitude mountaineer. I have climbed extensively in Bolivia, Ecuador, Nepal, Africa, India, and the U.S. and have reached well above 6,000 m. Most recently, I did a winter climb of Mt.Washington with 50 mph winds and temperatures around -30 F. I am looking forward to climbing in Alaska and Peru this summer. Based on the belief that “you don’t conquer the mountain, you conquer yourself,” I try to bring the learning from my mountaineering expeditions to my own research and teaching endeavors in the classroom.
Most memorable moment as a professor: Back in December 2005, when I was teaching undergraduate students in my course called IT in Business, I learned after the completion of the course that they had secretly created a Facebook Fan page in my name! In 2007, I was delighted to see that a different set of undergraduate students gave me a perfect 7/7 in teacher evaluations in the core course in IT.
“If I weren’t a b-school professor,”… I would be guiding climbers on high–altitude mountaineering expeditions and running my own adventure sports company.
Anindya Ghose holds nine “best paper” awards, the National Science Foundation’s CAREER Award, a Google Faculty Award, and more than a dozen grants from Microsoft, Google, and other corporations. His investigations into the economic consequences of social media, digital advertising, and mobile advertising are his claim to fame. He is an expert in quantifying the economic value of user-generated content on social media; examining the economics of search engine advertising; modeling consumer behavior on the mobile Internet; and measuring the welfare impact of the Internet. When he’s not teaching or producing award-winning academic work, Ghose keeps himself occupied as senior adviser to technology start-ups.
Anindya Ghose is among “The World’s 40 Best B-School Profs Under the Age of 40“