Fundraising: How to Connect with Donors
School: Philanthropy University
Registration Link:Fundraising: How to Connect with Donors
Start Date: October 13, 2015 (7 Weeks Long)
Workload: 2-3 Hours Per Week
Instructor: Dr. Thomas Wolf
Credentials: Dr. Wolf has spent nearly 50 years in philanthropy, including over 30 years at WolfBrown, an international fund-raiser that he founded. During that time, the firm has helped raise hundreds-of-millions of dollars for various cultural, entertainment, educational and philanthropic organizations, such as the Saint Louis, Zoo, Smithsonian Institution, and the Children’s Defense Fund. Holding a doctorate from Harvard, Wolfe has authored several books, including How To Connect With Donors and Double the Money You Raise – the inspiration for this course.
Graded: Students can earn a statement of accomplishment by completing five weekly assignments and a final project.
Description: For Dr. Wolf, fund-raising starts with building relationships. In particular, that means engaging donors by “identify(ing) common interests, listen(ing), and show(ing) gratitude.” In this course, students will focus more on the personal touches than the metrics inherent to fund-raising. Using a mixture of lecture videos, readings, and real world experiences, Wolf will teach both common fund-raising practices and small wrinkles that can only be learned from years of successful experience. In particular, students will learn how to both build one-on-one people skills and develop broader segment strategies. The course will culminate with a final project where students either author a grant proposal or run their own capital campaign.
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