Wharton | Mr. Sr. Systems Engineer
GRE 1280, GPA 3.3
Stanford GSB | Mr. Navy Officer
GMAT 770, GPA 4.0
Chicago Booth | Mr. Semiconductor Guy
GMAT 730, GPA 3.3
Stanford GSB | Mr. MBB to PM
GRE 338, GPA 4.0
Harvard | Mr. Sales To Consulting
GMAT 760, GPA 3.49
Harvard | Mr. Polyglot
GMAT 740, GPA 3.65
Duke Fuqua | Mr. Enlisted Undergrad
GRE 315, GPA 3.75
Kellogg | Mr. Danish Raised, US Based
GMAT 710, GPA 10.6 out of 12
Darden | Ms. Unicorn Healthcare Tech
GMAT 730, GPA 3.5
Tuck | Mr. Consulting To Tech
GMAT 750, GPA 3.2
Stanford GSB | Mr. Rocket Scientist Lawyer
GMAT 730, GPA 3.65 Cumulative
Darden | Mr. Stock Up
GMAT 700, GPA 3.3
Stanford GSB | Mr. Classic Candidate
GMAT 760, GPA 3.9
Cambridge Judge Business School | Mr. Social Scientist
GRE 330, GPA 3.5
Darden | Mr. Federal Consultant
GMAT 780, GPA 3.26
INSEAD | Mr. Consulting Fin
GMAT 730, GPA 4.0
INSEAD | Ms. Hope & Goodwill
GMAT 740, GPA 3.5
Harvard | Mr. Milk Before Cereals
GMAT 710, GPA 3.3 (16/20 Portuguese scale)
Chicago Booth | Mr. Guy From Taiwan
GRE 326, GPA 3.3
Darden | Mr. Leading Petty Officer
GRE (MCAT) 501, GPA 4.0
Columbia | Mr. NYC Native
GMAT 710, GPA 3.8
Tepper | Mr. Leadership Developement
GMAT 740, GPA 3.77
Harvard | Ms. Athlete Entrepreneur
GMAT 750, GPA 3.3
Darden | Mr. Education Consulting
GRE 326, GPA 3.58
Harvard | Ms. Ambitious Hippie
GRE 329, GPA 3.9
Stanford GSB | Mr. Unrealistic Ambitions
GMAT 710, GPA 2.0
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0

Ten Ways B-Schools Will Change After The Pandemic

There is a growing sentiment that COVID-19 has not only created a “new normal” in the present, but more enduring changes for various aspects of life.

Before the coronavirus outbreak, U.S. business schools were already confronting a challenging environment characterized by declining international enrollment and rising alternatives to traditional MBA programs. In the early stages of the pandemic, they faced China’s cancellation of the Graduate Management Admission Test and other English-language graduate entry exams. Now, campuses are closed and prospects for next semester are highly uncertain.

In a world constantly in flux, the most important realization business schools can make today is that they should not — and will not — return to a pre-pandemic state of affairs. The following are 10 inevitable long-term changes for graduate management education (GME).

‘ON-DEMAND STANDARDIZED TESTING AT HOME WILL BECOME THE NORM’

1.     Online learning will be divided into tiered, variably priced academic portfolios — such as a top tier featuring courses taught by tenured faculty and industry leaders, a middle tier taught by junior faculty and covering a narrower range of subjects, and so on.

2.     Cloud-based admissions and enrollment solutions will continue to become the industry standard even after admissions offices reopen. There will be a dramatic movement toward outsourcing administrative tasks, while programs strive to retain their existing workflows and maintain ownership over strategic decisions.

3.     Decreased institutional bureaucracy will lead to faster decision-making, as the pandemic’s demand that institutions remain agile will persist.

4.     Some of U.S. programs’ major markets for international students such as China and India will substantially decline, while others like South America will grow.

5.     With large conferences on hold, communities like Liaison International’s BusinessCAS will step in with a more intimate, collaborative, and robust professional networking experience.

6.     As COVID-19 lays bare gaps in healthcare access and the underperformance of medical systems, students will demand a more socially responsible curriculum focusing on topics like public health, climate change, globalization, and economic inequities.

7. Business schools will also rush to collaborate deeply with other academic units on campus such as public health, medicine, engineering, and the life sciences in order to equip students with a more holistic approach to problem-solving.

 8.     On-demand, at-home standardized tests — like those already introduced by the Educational Testing Service — will become the norm. Further, business schools will break down language barriers by increasingly accepting English tests conducted through platforms such as the language-learning app Duolingo.

9. Student recruitment will move away from travel, tours, and fairs in favor of expanded digital marketing efforts.

10.  Many of the business schools that do not adapt to the times will close their doors.

 Where does graduate management education go from here? Even before the more permanent new normal is identified, business schools should take this time to thoughtfully reflect on where they would like to be one, five, and 10 years from now, rather than scrambling to restore the former status quo.

Robert Ruiz, Managing Director of BusinessCAS, speaks at the 2019 Liaison User Conference.

Robert Ruiz, Managing Director of BusinessCAS, speaks at the 2019 Liaison User Conference. Credit: Brian Adams.

Robert Ruiz is the managing director of Liaison International’s BusinessCAS community.

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.