Kellogg | Mr. Operator
GMAT 740, GPA 4.17/4.3
HEC Paris | Mr. Productivity Focused
GMAT 700, GPA 3.6
MIT Sloan | Mr. Energy Transition
GMAT 760, GPA 3.95
Harvard | Mr. STEM Minor
GMAT 740, GPA 3.78
Emory Goizueta | Mr. Tech Engineer
GRE 310, GPA 4.0
Cambridge Judge Business School | Ms. Story-Teller To Data-Cruncher
GMAT 700 (anticipated), GPA 3.5 (converted from Australia)
McCombs School of Business | Mr. CRE
GMAT 625, GPA 3.4
Wharton | Mr. Finance Nerd
GMAT 750, GPA 3.7
Berkeley Haas | Mr. Army Marketing
GRE 327, GPA 3.8
Darden | Mr. Financial World
GMAT 730, GPA 7.8
INSEAD | Mr. Business Manager
GMAT 750, GPA 3.0
Harvard | Mr. First Gen Consultant
GMAT 710, GPA 4.0 (First Class Honours)
Wharton | Mr. Global Perspective
GMAT 750, GPA 3.6
INSEAD | Ms. Marketing Supe Latina
GMAT 720-740 (anticipated), GPA 3.1 (last two years 3.4)
Stanford GSB | Mr. Financial Solutions
GRE 313, GPA 3.62
Wharton | Mr. Valuation Specialist
GMAT 710, GPA 4.0
Cambridge Judge Business School | Mr. Commercial Engineer
GMAT 680, GPA 3.5
Harvard | Mr. Schoolmaster
GMAT 710 (to re-take), GPA 3.5 (Converted from UK)
Wharton | Ms. Atypical Applicant
GRE 314, GPA 3.1
Stanford GSB | Mr. Failed Startup Founder
GMAT 740, GPA 4
Wharton | Mr. Passion Projects
GMAT 730, GPA 3.15
MIT Sloan | Mr. MBB Transformation
GMAT 760, GPA 3.46
Yale | Mr. Army Logistics
GRE 310, GPA 3.72
Stanford GSB | Mr. Clown
GMAT 740, GPA 3.85
Chicago Booth | Mr. EduTech
GRE 337, GPA 3.9
MIT Sloan | Mr. Sans-Vertebrae
GMAT 730, GPA 3.78
MIT Sloan | Ms. Ambitious Architect
GMAT 700, GPA 3.7

Ten Ways B-Schools Will Change After The Pandemic

There is a growing sentiment that COVID-19 has not only created a “new normal” in the present, but more enduring changes for various aspects of life.

Before the coronavirus outbreak, U.S. business schools were already confronting a challenging environment characterized by declining international enrollment and rising alternatives to traditional MBA programs. In the early stages of the pandemic, they faced China’s cancellation of the Graduate Management Admission Test and other English-language graduate entry exams. Now, campuses are closed and prospects for next semester are highly uncertain.

In a world constantly in flux, the most important realization business schools can make today is that they should not — and will not — return to a pre-pandemic state of affairs. The following are 10 inevitable long-term changes for graduate management education (GME).

‘ON-DEMAND STANDARDIZED TESTING AT HOME WILL BECOME THE NORM’

1.     Online learning will be divided into tiered, variably priced academic portfolios — such as a top tier featuring courses taught by tenured faculty and industry leaders, a middle tier taught by junior faculty and covering a narrower range of subjects, and so on.

2.     Cloud-based admissions and enrollment solutions will continue to become the industry standard even after admissions offices reopen. There will be a dramatic movement toward outsourcing administrative tasks, while programs strive to retain their existing workflows and maintain ownership over strategic decisions.

3.     Decreased institutional bureaucracy will lead to faster decision-making, as the pandemic’s demand that institutions remain agile will persist.

4.     Some of U.S. programs’ major markets for international students such as China and India will substantially decline, while others like South America will grow.

5.     With large conferences on hold, communities like Liaison International’s BusinessCAS will step in with a more intimate, collaborative, and robust professional networking experience.

6.     As COVID-19 lays bare gaps in healthcare access and the underperformance of medical systems, students will demand a more socially responsible curriculum focusing on topics like public health, climate change, globalization, and economic inequities.

7. Business schools will also rush to collaborate deeply with other academic units on campus such as public health, medicine, engineering, and the life sciences in order to equip students with a more holistic approach to problem-solving.

 8.     On-demand, at-home standardized tests — like those already introduced by the Educational Testing Service — will become the norm. Further, business schools will break down language barriers by increasingly accepting English tests conducted through platforms such as the language-learning app Duolingo.

9. Student recruitment will move away from travel, tours, and fairs in favor of expanded digital marketing efforts.

10.  Many of the business schools that do not adapt to the times will close their doors.

 Where does graduate management education go from here? Even before the more permanent new normal is identified, business schools should take this time to thoughtfully reflect on where they would like to be one, five, and 10 years from now, rather than scrambling to restore the former status quo.

Robert Ruiz, Managing Director of BusinessCAS, speaks at the 2019 Liaison User Conference.

Robert Ruiz, Managing Director of BusinessCAS, speaks at the 2019 Liaison User Conference. Credit: Brian Adams.

Robert Ruiz is the managing director of Liaison International’s BusinessCAS community.

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.