Toggle navigation
MBA Watch Logo
MBA Watch Sponsor
Rice Business | Mr. Doesn’t Know When To Quit
GRE 331, GPA 3
Stanford GSB | Mr. Anti W2
GRE 331, GPA 3.0
MIT Sloan | Ms. Sassy
GRE 329, GPA 3.46
MBA Watch Sponsor
Kellogg SOM | Mr. HealthAI
GMAT 700, GPA 3
Harvard | Mr. Global Consultant Leader
GMAT GMAT FE 705, GPA 7
INSEAD | Mr. SE To PM
GMAT 675, GPA 3.0
MBA Watch Sponsor
Harvard | Mr. Data Econ
GMAT 750, GPA 4
Harvard | Mr. Energetic Indian
GMAT 760, GPA 9
Stanford GSB | Ms. Multifaceted Desi
GRE 309, GPA 4
MBA Watch Sponsor
Tepper | Ms. MRI Gal
GRE N/A, GPA 3.3
Columbia | Ms. Big4 CPA To MBA
GMAT 730, GPA 3.69
Cornell Johnson | Ms. Indonesian Tech
GMAT 740, GPA 3.02
MBA Watch Sponsor
Stanford GSB | Mr. IB To TFA
GMAT 750, GPA 3.4
NYU Stern | Ms. CA – Controller
GRE 321, GPA 8
Chicago Booth | Ms. Low GPA High Impact Care
GMAT 685, GPA 2.56
MBA Watch Sponsor
PQ Logo
Featured Schools
University of Cambridge Judge Business School logo
NYU Color (440 x 200 px)
Rice Logo
IESE Business School logo 440 x 200
University of Pittsburgh Katz
MBA Full time event
Today's Featured Schools
Featured Schools
University of Cambridge Judge Business School logo
NYU Color (440 x 200 px)
Rice Logo
IESE Business School logo 440 x 200
University of Pittsburgh Katz
MBA Full time event
  • Home
  • Main Menu
  • Most Recent
  • This Week’s Most Viewed
  • GMAT Master
  • Videos
  • Podcasts
  • Events
  • Study In UK
  • Special Reports
Rankings
  • MBA
  • Online MBA
  • Specialized Masters
  • Entrepreneurship
  • Executive MBA
  • Undergraduate Business Schools
News & Features
  • All Business School News
  • MBA
  • International MBA News
  • Online MBA
  • Specialized Masters
  • Admissions
Inside Business Education
  • THE Register
  • Thought Leadership
MBA
  • School Profiles
  • Rankings
  • News
  • Jobs
  • Faculty & Leadership
  • Best 40 Under 40 Professors
  • Events
Students
  • News & Features
  • Meet The Class
  • Best & Brightest MBAs
  • Best & Brightest Online MBAs
  • Women In Business School
Careers & Pay
  • News, Advice, & Trends
Online MBA
  • News & Advice
  • School Profiles
  • Rankings
  • Events
  • Pursuing Purpose At Gies
Masters Degrees in Business
  • News & Advice
  • Specialized Masters Directory
  • Rankings
  • Business Analytics
  • Master's In Management
  • Events
Financing
  • Financing Your Degree
Study IN Series
  • Study In France
  • Study In UK
Admissions
  • News & Advice
  • Admissions Consultant Directory
  • Your MBA Game Plan
  • Admissions Gateway
  • Getting Into HBS, GSB, & Wharton
  • Handicapping Your MBA Odds
  • MBA Watch
  • Events
GMAT & GRE
  • News & Advice
  • GMAT Master
More Resources
  • FREE: Insider Guides
  • FREE: Successful Essays To The GSB & HBS
  • Special Reports
Events
Videos
Podcasts
Executive MBA
Undergrad
Full Archive

About | Privacy Policy | Advertising| Editorial | Contact Us

Follow Us

Subscribe | Login

  1. Home
  2. Specialized Masters Student Features
  3. Meet The MiM Entrepreneurs Of 2020: Tony Martens

Meet The MiM Entrepreneurs Of 2020: Tony Martens

by: Matt Symonds on November 16, 2020 | 145 Views
November 16, 2020
    • Copy Link
    • Share on Facebook
    • Share on Twitter
    • Email
    • Share on LinkedIn
    • Share on WhatsApp
    • Share on Reddit

MiM entrepreneurs 2020 Tony MartensTony Martens

Nyenrode Business University

Hometown: Amsterdam, The Netherlands

Fun Fact About Yourself: I am probably the tallest human being you will ever see, but at the same time most likely the worst basketball player as well

Undergraduate School and Major / Degree programme: Nyenrode Business School; BA Business

Describe your biggest accomplishment in your life so far: Building out a vertically integrated agricultural system that is producing arguably the best plant-based protein in the world. And all of this in a foreign country where my co-founder and I didn’t know anyone.

Was Entrepreneurship always your career goal? Yes, both my parents are entrepreneurs, so it was always part of my life when growing up.

Tell me about your venture: Plantible Foods has developed a patent pending and vertically integrated agricultural system that produces a plant-based protein ingredient that can replace myosin, egg whites, whey and/or casein in food and beverage applications. The protein, named Rubi Protein (RuBisCO), has a better organoleptic and functional profile than any of the plant-based proteins currently being commercialized. Our production system is 100x more sustainable than soy and climate change proof, enabling the company to produce 24/7/365.

How has your business school experience helped you in creating and launching your business?  Absolutely, throughout my education the professors tried to stimulate creative thinking and focus on finding solutions for multiple problems. When you combine the two, you automatically end up with the perfect foundation for an entrepreneur

What activities/experiences have most benefitted you on your entrepreneurship journey during your time at business school? Many of the courses were designed with the idea of once starting your own business. Subsequently, the endless drafting of business plans, the ability to be amongst other aspiring entrepreneurs and the stimulus to find solutions to recurring problems, is something that I am still benefiting from today.

What quality best describes the MiM classmates you’ve met so far and why? I think the beauty of Nyenrode is that most of the students are (aspiring) entrepreneurs themselves and therefore have the same mindset & drive. Building these relationships will grant you with long term sustainable benefits.

What is the biggest/most important lesson you have learned during your studies? Fortune favors the bold.

What are the next steps for you / your entrepreneurial venture? We are currently at a pilot stage during which we are working on the reduction of our technology risk. In the coming two years we aim to reduce those risks and work towards our first commercial production facility. This means that we will need to grow the team, work towards an economically viable business model and prepare for scale out.

Where do you see yourself in five years? Within five years we will have two commercial production facilities in two different continents, with multiple products on shelf containing our ingredient(-s).

DON’T MISS: MEET THE MIM ENTREPRENEURS OF 2020

Trending

Why This Ivy’s Top-Ranked Business & Medical Schools Are Partnering On A New Master’s Degree

Why These Grads Chose Purdue’s Master Of Business And Technology

Grads Of This Unique Program Leave With A Master’s — And A Startup

Are These The Best Business Programs For Managers? 

Tagged: Class of 2020, Masters in Management, MIM, MiM Entrepreneurs, Nyenrode Business University, Tony Martens

Post navigation

Previous Article: Meet The MiM Entrepreneurs Of 2020: Usman Chaudry
Next Article: Meet The MiM Entrepreneurs Of 2020: Bhavesh Agrawal
  • Stay Informed. Sign Up! Login
    Logout
    Search for:
  • What Matters? And What More? 50 Successful Essays To The GSB & HBS
  • Online MBA Hub Specialized Masters Directory Business Analytics Hub MBA Admissions Consultants Assess My MBA Odds
  • This Weeks Most Viewed
    • 2025 Best & Brightest Online MBA: Tenzin Dadul, University of Michigan (Ross) (33,195 views)
    • Amid DEI Backlash, UT Austin’s McCombs Quietly Ends 40-Year Partnership With The Consortium (2,803 views)
    • Poets&Quant’s 2024-2025 MBA Ranking: For The First Time Ever, Kellogg Takes First (2,469 views)
    • Rotman Enters Acceleration Race With Two New One-Year Business Degrees (2,251 views)
    • Meet Notre Dame Mendoza’s MBA Class Of 2026 (2,217 views)
  • PQ Consultant Directory PQ Consultant Directory

Our Partner Sites: Poets&Quants for Execs | Poets&Quants for Undergrads | Tipping the Scales | We See Genius

About Poets&Quants | P&Q News Archives | Privacy Policy | Advertising & Partnerships | Editorial | Contact Us | Sign In / Register

Copyright© 2025 C Change Media, LLC All Rights Reserved.

Website Design By: Yellowfarmstudios.com