Power Up Your Resume: Top Online Business Analytics Certifications

ESSEC Business School outside Paris. Courtesy photo

COLUMBIA UNIVERSITY

Course: Business Analytics MicroMasters Certification
Offered through: edX
Level: Advanced, requiring an elementary college course in statistics
Duration: 4 courses (12 weeks each), with 8 to 10 hours of coursework per week

This MicroMaster’s certification is a professional and academic credential, offered in a series of four graduate-level courses. All four courses are required to earn the certificate, which count at 7.5 credits to Columbia University’s MS in Management Science and Engineering, MS in Operations Research, Ms in Business Analytics or MS in Marketing Science.

The course “empowers learners with the skills, insights and understanding to improve business performance using data, statistical and quantitative analysis, and explanatory and predictive modelling to help make actionable decisions,” says the course description.

The four courses include:

Analytics in Python
Data, models and decisions in business analytics
Marketing analytics
Demand and supply analytics

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ESSEC BUSINESS SCHOOL

Course: Strategic Business Analytics Specialization
Offered through: Coursera
Level: Advanced, designed for those already in the industry with background in statistics, R or another programming language
Duration: 5 months, with 2 hours of coursework per week

ESSEC, an international business school headquarter in Paris, France, designed this course for business analysts and data scientists who want to apply their skills to business challenges.

“You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action,” says the course description.

The capstone project is designed in partnership with Accenture, and students will apply what they’ve learned to a wide range of industries including media, communications and more.

There are four courses in the program:

Foundations of strategic business analytics
Foundations of marketing analytics
Case studies in business analytics with Accenture
Capstone Project.

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BABSON COLLEGE

Course: Business Analytics Fundamentals
Offered through: edX
Level: Beginner
Duration: 4 weeks, with 4 to 6 hours of coursework per week

Babson College’s certification offers a foundational understanding along with practical skills in business analytics. No prior background is required, but a working knowledge of Excel is suggested.

Students will get introductory lessons in recognizing, interpreting and summarizing data to offer insights to your business problems. They’ll also learn basic probability consents and how to build basic Excel models for revenue, cost and profit.

“This course provides a hands-on approach to anyone looking for better handle on business analytics,” reads the course description. “It imparts foundational and practical skills and knowledge to analyze and understand data, present your findings effectively and draw meaningful conclusions about data. It covers the latest modelling techniques and advanced Excel functions.”

Key areas covered: