Yogger

Tuck School of Business at Dartmouth

Industry: Sports Tech

MBA Founding Student Name(s): Adrian Heneveld

Brief Description of Solution: Yogger offers a mobile-based solution for advanced motion analysis, allowing users to record, assess, and improve physical performance through AI-powered movement screenings, accessible right from their smartphones or tablets.

Funding Dollars: $225,000

What led you to launch this venture? Our startup journey began with a clear recognition of a technology gap in movement analysis. While some advanced systems offered in-depth insights, they often required specialized equipment and extensive setup times—barriers that kept these tools out of reach for many. With advancements in machine learning and computer vision, we saw an opportunity to create a solution that would be accessible to anyone with a smartphone. This inspired us to build an intuitive, user-friendly platform that delivers accurate movement analysis, empowering individuals to improve their performance and physical health with unprecedented ease.

What has been your biggest accomplishment so far with venture? One of our proudest accomplishments has been launching our app on the App Store and, notably, achieving revenue growth. It’s validating to see that people value our product and are actively using it to improve their lives. From individuals in physical rehabilitation to athletes striving for peak performance, our app is enabling people to reach their goals. We’re committed to continuous improvement based on user feedback, knowing that every enhancement helps users move better, recover faster, and achieve more.

What has been the most significant challenge you’ve faced in creating your company and how did you solve it? As pioneers introducing this technology to the general public, one of our biggest challenges has been bridging the knowledge gap. Many users were excited about tracking movement data, but weren’t always sure how to interpret and apply it effectively. To address this, we developed a suite of educational content designed to empower both individual users and professionals—like physical therapists and coaches—with insights and practical guidance. This knowledge transfer has been crucial for helping users unlock the full potential of our technology.

How has your MBA program helped you further this startup venture? The resources and support from my MBA program at Tuck have been invaluable. Through the Center for Entrepreneurship, various entrepreneurship classes, and the Dartmouth Digital Health Accelerator, I’ve gained essential knowledge and resources to shape our business strategy. A pricing class in my final term, for example, offered insights that helped refine our pricing model, ensuring we align value and accessibility with our target market.

What founder or entrepreneur inspired you to start your own entrepreneurial journey? How did he or she prove motivational to you? My cofounder, Ken, has been a pivotal inspiration in my entrepreneurial journey. Prior to launching our company together, Ken had already built a successful venture and watching him create something that people truly wanted was both inspiring and motivating. His vision, dedication, and ability to turn ideas into a valuable product left a strong impression on me. So, when the opportunity arose to join him in building Yogger, I jumped at the chance. Ken’s experience and drive gave me confidence, and it’s been an incredible journey working alongside someone who shares my passion for innovation and impact. 

Which MBA class has been most valuable in building your startup and what was the biggest lesson you gained from it? The Entrepreneurial Thinking course was transformative. It guided us through ideation, customer discovery, and beyond. Working alongside classmates, we conducted interviews that helped refine our understanding of our product market fit. While initially leaning towards digital health, our research revealed stronger demand within the sports sector. This insight has been instrumental in defining our path and securing our niche in the sports market.

What professor made a significant contribution to your plans and why? Eileen O’Toole, director of the Tuck Center for Entrepreneurship, was instrumental in our journey. She provided critical support through programming, networking opportunities, and entrepreneurial resources. Eileen’s guidance has been a pillar of our progress, and our venture would not be where it is today without her unwavering support.

How has your local startup ecosystem contributed to your venture’s development and success?
The collaborative spirit of my MBA program has been vital, providing a vibrant environment for both formal and informal learning. Through Tuck’s First-Year Project, I was able to build a dedicated team of classmates interested in gaining hands-on startup experience. Working together, we tackled real challenges and gained insights that continue to influence our company’s growth and culture.

What is your long-term goal with your startup? Our long-term vision is to make movement intelligence universally accessible. We aim to expand beyond sports and physical rehabilitation to broader wellness applications, creating a future where everyone can access actionable insights about their movement patterns, right from their phones.

Looking back, what is the biggest lesson you wished you’d known before launching and scaling your venture? One of the most valuable lessons we’ve learned is not to wait until all the answers are clear. Early in the journey, you won’t even know the right questions to ask—launching and iterating with real-world feedback is key. This openness to experimentation has allowed us to adapt and evolve more effectively than if we had waited for a perfect plan.