Melissa Kate Joelson

Expert Coach

Fortuna Admissions


Net Promoter Score: 9

Consultant Bio

Melissa is a veteran writer, editor, and storyteller. Over the last 20 years she’s helped executives, companies, and brands identify what makes them truly unique and how to tell that story in the most compelling way.

As the former Director of Communications at INSEAD, she worked closely with the Admissions team for the school’s flagship MBA program and collaborated with counterparts at peer schools both in the US and Europe. At SAP, the global tech giant, she led communications for the President of Europe, Middle East & Africa, advising him on his messaging, writing and editing his material and coaching him for key interviews.

Melissa now combines her intimate knowledge of the business school landscape and her years of executive communications experience to help applicants communicate a unique and compelling fit with the school of their dreams. She is a graduate of Brown University.

Company Information

Fortuna Admissions possesses unique insider knowledge of how admissions committees work, because we have been the gatekeepers in the admissions offices of top business schools. Our entire team comprises of former business school professionals from top-tier institutions including Wharton, INSEAD, Harvard Business School, Stanford GSB, London Business School, Chicago Booth, NYU Stern, Duke Fuqua, IE Business School, and UC Berkeley Haas.

We have personally reviewed tens of thousands of applications from candidates all over the world. We have also shaped admissions policy, devised the application processes, and had the final say on who got in. We know the inside track – what goes on behind the closed doors of admissions committees, how your candidacy will stand up versus the competition, and how you can best maximize your chances of gaining a coveted place in a top MBA program.

Our experience and passion for coaching gives you a level of MBA admissions insight that you won’t find anywhere else. And with our passion for coaching, we can help you bring out the best in yourself so you truly shine in your application and interviews.

Menu of Services and Associated Costs

Fortuna Admissions offers two packages: Comprehensive School Packages (CSP) & Premium School Packages (PSP).

The Comprehensive and Premium School Package services both include:
Goal Development
Target School List
Application Strategy
School Interaction Strategy
Recommender Strategy
Essay Editing
Resume Review
Biodata/Application Forms Review
Interview Coaching
Decision Management

Comprehensive School Package (CSP): You will work with a dedicated expert coach throughout the entire process, from goal development right through to interview coaching and decision management, with input from our resume specialists and a mid-point review of your entire application by one of our former admissions directors. Our Fortuna coaches have held senior positions at the world’s best MBA programs and are uniquely qualified to help you maximize your chances of gaining a coveted place in a top MBA program.
Premium School Package (PSP): In addition to working with an expert coach, the Premium School Package includes tailored guidance by one of our former admissions directors at critical stages of the application process.

Special Package Rates:

One-School Package: $5,150 (CSP) / add $1,400 (PSP)

Two-School Package: $6,950 (CSP) / add $1,800 (PSP)

Three-School Package: $8,650 (CSP) / add $2,200 (PSP)

Four-School Package: $10,250 (CSP) / add $2,600 (PSP)

Five-School Package: $11,750 (CSP) / add $3,000 (PSP)

Other Services: We also offer other “á la carte” options such as: Early Stage MBA Planning, MBA Resume Review, Admissions Directors’ Evaluation, MBA Interview Prep, MBA Waitlist Strategy, Rejected MBA Application Strategy, and Hourly Consulting.

Please visit our website for more information and pricing.

Location: France



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P&Q Consultant Reviews

  • Melissa Joelson Really Went The Extra Mile
    5 months ago
    I reached out to Fortuna because I had heard how successful they were in coaching you through your MBA application. I liked the fact that one would work with a coach that really knows the school and the application process. In my opinion, there is no better way to apply for an MBA than with a team of people that includes former admissions committee members. I got matched with Melissa Joelson and knew from our first meeting that she was the perfect coach for me. Melissa is amazing in getting your story across and seeing things in your profile that you did not even realize were valuable assets to your application. She will also not hold back from looking at your weaknesses and suggesting ways ...
    Read the full review
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Melissa Joelson CHANGED My Life Beyond INSEAD
    5 months ago
    Just having read the previous reviews on Melissa's page has put - an embarrassing big self-conscious smile on my face. I couldn't echo their sentiments more. The memories I tried to shut out in the darkness, Melissa made them shine as powerful tools for my interview. You may say my title is exaggerated, but I feel it is an understatement and here is why. I am the worst at interviewing. I believed I did not have the “right” background and did not have a clue where to start and how to best use my time, given I was in the middle of a relocation and assigned a new programme to lead. I did many intense interview preparation sessions with Melissa. When we were in the flow, Melissa ...
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    Robel Yemane
    EMBA Class of 2024 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Far & Beyond!
    5 months ago
    I was introduced to Melissa for an additional interview mock. She provided candid and resourceful feedback for each one of my answers. Everytime I was uncertain about any of my answers she would provide additional feedback. I was super nervous (even though it was a mock interview) but she gave solid advice and helped provided tips to help ease the nerves. Even though she was not my primary consultant I worked with Melissa extremely kind enough to offer another session out of goodwill because she genuinely wants you to succeed and get into your dream school. Thank you so much for your help, Melissa!
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Thanks To Melissa I Got Into My Dream B-School!
    8 months ago
    Right from the start of my journey with Fortuna Admissions, Melissa took a keen interest in knowing me personally and made every effort to bring out the best stories I had. She helped bring out memories and stories which I used to think were insignificant but eventually, it helped build my application and essays. Melissa doesn't shy away from calling a spade a spade and that was needed rather than me having false optimism about certain topics. She nudged me and helped me get my applications ready in time even though I was personally going through a rough time with a hectic work schedule and bad health. By brainstorming and strategizing, Melissa helped me realize what the adcoms look for and how to build on those ...
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    Vishwanath Kiran
    MBA Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted To INSEAD! Thank You, Melissa Joelson !
    8 months ago
    After a terrible experience with a local consultant resulting in getting rejections from multiple MBA programs, I started researching an admissions consulting firm that could keep up with the high standards that top universities expect. I approached two companies. The first one claimed to be the most prominent in the industry, they avoided even the free consultation that they advertise and they just sent me some emails, an approach I did not like at all so I did not pursue with them. The second company was Fortuna. I had a thorough conversation with Matt, and eventually, I decided to apply to INSEAD with Fortuna. The consultant I was appointed was Melissa Joelson. Melissa played a huge role in my eventual acceptance to INSEAD. First of all, ...
    Read the full review
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.