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Stanford Graduate School of Business
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Senior Expert Coach
Fortuna Admissions
United States
Net Promoter Score: 10.00
Tatiana is a Stanford GSB graduate with many years experience as a GSB alumni interviewer for the admissions office. Tatiana deeply enjoys the process of helping candidates gain awareness of their motivations, vision and strengths, as well as articulate them in a compelling way. In her corporate life Tatiana has focused on strategic planning roles in service of transformation initiatives and consequent process management. Tatiana’s career has spanned industry, finance and consulting through positions in The Coca-Cola Company, DuPont, Grupo Modelo, Banamex, CS First Boston, and McKinsey & Co. Tatiana has an MBA from Stanford GSB and a BA in Actuarial Science from Instituto Tecnológico Autónomo de Mexico (ITAM).
Fortuna Admissions possesses unique insider knowledge of how admissions committees work, because we have been the gatekeepers in the admissions offices of top business schools. Our entire team comprises of former business school professionals from top-tier institutions including Wharton, INSEAD, Harvard Business School, Stanford GSB, London Business School, Chicago Booth, NYU Stern, Duke Fuqua, IE Business School, and UC Berkeley Haas.
We have personally reviewed tens of thousands of applications from candidates all over the world. We have also shaped admissions policy, devised the application processes, and had the final say on who got in. We know the inside track – what goes on behind the closed doors of admissions committees, how your candidacy will stand up versus the competition, and how you can best maximize your chances of gaining a coveted place in a top MBA program.
Our experience and passion for coaching gives you a level of MBA admissions insight that you won’t find anywhere else. And with our passion for coaching, we can help you bring out the best in yourself so you truly shine in your application and interviews.
Goal development. Candidacy positioning. Interview coaching. Designed to guide you carefully through the entire application process, our MBA packages draw on our team’s industry expertise as former Directors and Associate Directors of Admissions at the world’s best business schools. For the highest impact, we recommend our Comprehensive Package or Premium Package Upgrade services.
One-School Package: $5,900 (Expert coach) $6,900 (director / senior expert coach) Two-School Package: $7,900 (Expert coach) $9,200 (director / senior expert coach) Three-School Package: $9,750 (Expert coach) $11,350 (director / senior expert coach) Four-School Package: $11,450 (Expert coach) $13,350 (director / senior expert coach) Five-School Package: $13,000 (Expert coach) $15,200 (director / senior expert coach)
You will work with a dedicated Expert Coach throughout the entire process, with input from our resume specialist and a mid-point review of your entire application by another of our Expert Coaches. Our Fortuna Coaches have held senior positions at the world’s best MBA programs and are uniquely qualified to help you maximize your chances of gaining a coveted place in a top business school.
Location: United States
Email: info@fortunaadmissions.com
Website: http://www.fortunaadmissions.com
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I am so happy I chose Tatiana for my application process! As an international student, I knew I needed professional help to navigate MBA applications since I didn’t even know where to start. After talking to multiple consultants, I knew Tatiana was right for me because we came from the same country, and I felt she truly understood my background and accomplishments within my context.
I can’t emphasize enough how incredibly important her help was during each stage. Even before working with her, she kept cheering me on when I didn’t achieve the test scores I was aiming for. When I was about to throw in the towel and wait to apply next year, she encouraged me to double down and apply this year because she knew I already had a strong profile.
She not only helped me establish a good cadence to complete all the materials on time for the R1 deadlines, but she also taught me how to leverage my strengths and showcase them in the best way possible in my essays. She was always available when I needed to talk to her and provided feedback on corrections and materials at a fast pace.
I also want to mention that, coming to this process as an engineer, I realized most of what I initially wanted to say was too technical or didn’t highlight the attributes B-schools value, like leadership, strategic thinking, and mentorship. However, Tatiana took the time to first understand my story, strengths, and experience. Then, she helped me frame everything in a way that resonated with the schools.
I’m really happy to say that, thanks to her help, I secured interviews with 2 of my top 3 choices (HBS and MIT) and ultimately got admitted to MIT with a fellowship! All this knowing that I had low test scores for those schools.
If you want a coach who is ready to learn everything about you to help you communicate your story in the best way possible, Tatiana is the one.
Tatiana is incredible! I had the pleasure of working with her on my GSB application, and she was nothing short of an outstanding coach. The experience felt more like a journey of self-discovery—understanding who I am, what drives me, and what truly matters to me—than just a school application process. Her guidance helped me articulate my story in a way that felt authentic and meaningful.
Tatiana was always available for calls and incredibly flexible with scheduling, making the process smooth even with my busy schedule. She never rushes; instead, she takes the time to truly listen, reflect, and provide thoughtful, tailored feedback. She goes above and beyond to deeply understand who you are and how to highlight your strengths in a compelling way.
What stood out the most was her unwavering support and encouragement. Even in moments of self-doubt, Tatiana helped me stay focused and motivated. Although I didn’t get admitted this time, the personal growth I experienced while working with her was invaluable. I wouldn’t hesitate to work with her again, and I highly recommend her to anyone navigating this challenging but rewarding process!
After chatting with ~5 admin consultants, I decided to go with Tatiana after a pleasant call with Judith – who believed in my success from the get-go. My experience with other admin consultants such as SBC and Menlo (which tend to downplay your achievements and encourage you to aim lower) was not good, but Fortuna seemed really positive, which is exactly what I was looking for.
For context: I’m at consultant at a T2 consulting firm and applied to 5 M7s.
Tatiana did a fantastic job – I was confident in my writing skills and had a good sense of which stories to use, so I signed up for the 8 hr program mostly for essay revision and support. Tatiana was straightforward from the start and helped estimated how much time we would need to meet my goal of writing essays for my top 3 schools.
Tatiana’s support was instrumental in understanding what each school is looking for in an applicant and I can confidently say that the essays after multiple rounds of revision with Tatiana were indeed night and day. I also really appreciated how she did not press me for time. I heard other consultants would track closely and remind you x time was remaining – which would be an added stress as apps are due. However, Tatiana never did anything remotely of the sort. Further, I was able to utilize the lessons I learned from looking at her feedback to write essays for 2 more M7 schools.
At the end of the application stage, I was satisfied with our work together and even remarked even if I didn’t get any interviews – I was happy I was able to put my best foot forward. At the time of writing, I interviewed with 3 of the M7 schools I applied to, and am waiting for results.
Huge thanks to Tatiana, who was incredibly knowledge and truly pushed me to write to the best of my ability and was with me at every step of the journey (even though I signed up for hourly)! I’m grateful for the experience and would definitely recommend her to anyone!
Tatiana’s coaching was an invaluable asset through my application processes, helping me get into Booth, LBS and Berkeley Haas! She knows what each school is looking for, guiding me throughout the process and helping me craft my story while remaining true to my essence. Her guidance not only helped me better understand what universities are looking for, but truly understand what my goals were and how each school fit into these, gaining a better perspective of my professional and personal trajectory. In addition to being a great coach, she is an excellent listener and person, transforming coaching sessions into great conversations and motivating me all the way! I recommend her 100% and would do the whole process with her in a heartbeat!
Tatiana was critical in gaining admission to UVA Darden. First off, before beginning my process, I was rejected by two consulting firms and was told that I was either aiming too high or that I should consider doing a master’s that didn’t require any quantitative requirements. After meeting with Tatiana, she truly believed I had an exciting story and goals that could be leveraged to be admitted into any top business school (I even applied to GSB). Tatiana went beyond her duties as a consultant. She was a therapist, a guide, and a motivator. I´m sure that if any person is willing to put in the effort and follow Tatiana´s introspection exercises, with a clear agenda in every step of the application process, they will gain admission to a top MBA program.
As a non-traditional candidate coming from one of the over-represented backgrounds, I have the average work experience and went to the average school. I applied for the class of 2022 on my own and was rejected by all schools without an interview. After deciding to reapply with the help of an admission consultant, I did several 30min free consultations with different firms. Everyone, except for Fortuna, told me to forget about HBS/GSB. Then I started to work with Tatiana, who helped me get the interview, then waitlist at Stanford, as well as the acceptances from Kellogg and INSEAD.
This is what helped me get to this point from where I started:
1. Developing my personal narrative. Tatiana spent several 1-hour sessions on the phone with me going through my life stories since childhood in detail. She was very patient, empathetic, and inquisitive. I became comfortable with her immediately. She has a very deep understanding of human psychology and was able to understand my stories/points very quickly. This process by itself was quite therapeutic. She also took notes on everything while we speak and helped me connect all the dots at the end. 2. Leveraging my non-traditional background. While I tried to fit my work experience into the mold of business, Tatiana helped me identifying elements that are unique and attractive to schools and then amplifying those elements in my application. This really helped me stand out from a crowded applicant pool. She understands what makes an applicant special to the admission committee and her unique perspective added tons of strength to my application. 3. Career coaching. When new career opportunities presented themselves during my application, I was able to discuss everything with Tatiana and get solid advice from her. Her experience of working in a very diverse range of sectors/industries helped me identifying and prioritizing opportunities for my own career development and consequently, strengthening my application.
At the end of the process, I gained not only offers of admission but also the confidence and career advice that will help me in the long run. Throughout this journey, Tatiana was tremendously supportive and her expertise made me confident that I have put my best foot forward this time. I would recommend Tatiana with my full heart!
I connected with Tatiana less than one month prior to my application deadline, and while I do recommend start working with much more anticipation, because of the circumstances I couldn’t, and still she helped me get the job done. In just 1 month, she worked during her vacations and reviewed my materials even on Christmas Day. She definitely understands what each school is looking for, and helps you understand which school makes sense for you and dig within your own story to really find what drives you. Additionally, her help with one school helped me also understand my own story to apply to different schools. Not only a great professional but also a great person! I really enjoyed working with her!
I cannot say enough good things about the support that Tatiana provided in helping me get into GSB, HBS, and LBS! She challenged me on my thinking and was helpful in constructing my story. She was always available whenever I wanted to jump on a call and was instrumental in helping me get into my dream school. I spoke with 5+ consultants before I chose Fortuna and Tatiana and am so glad that I did. I’d highly recommend Tatiana regardless of your background or the school you’re trying to get into! She’s thoughtful with her feedback, a great listener and instrumental in helping me prepare for my interviews.
I’ll start off by saying I recommend Tatiana 100%, especially if you are applying to a top tier program. Tatiana was an excellent, efficient, and insightful resource throughout the essay-writing, application, and interview prep process, and she is experienced in knowing what the top schools are looking for in candidates’ responses. Rather than stick to a specific formula for success for applicants, Tatiana invested time early on to hear my story and understand me as a person and candidate, and thus cater her approach to my needs. This created a healthy environment where I felt very comfortable identifying my areas of improvement with her and dissecting any problem areas together.
Her approach gave me the confidence to put my thoughts on paper in a coherent manner, especially during times when I struggled to verbalize or structure my thoughts, as she was able to synthesize my thoughts better than I could even after just a few conversations! Throughout the process, I felt the freedom to edit and rework my content as much as needed until I felt like my work was an accurate reflection of myself, and I felt very grateful for Tatiana’s patience and willingness to help throughout.
Thanks to her help I got into both of the programs I applied to (including my top choice). Cannot recommend Tatiana enough!
I worked with Tatiana recently to apply Round 2 to various MBA programs. I paid for a 2 school package but had enough material to use for 5 applications. Overall, I would highly recommend Tatiana. She is great not only at identifying key themes and insights to further develop during the essay writing process, but she is a great partner in the overall process and steadying nerves as they inevitably arise.
Tatiana excels as a listener. She probes fertile areas of your past and helps to make sense of the decisions you’ve made and the path you’ve taken. She is expert in understanding what makes you unique and in helping you to tell that story in a clear and compelling fashion. She is patient, thoughtful, and caring, and she has an uncanny knack for helping you to bring out the best in yourself.
I am lucky that I began working with Tatiana, and I am incredibly grateful for her assistance in gaining admission to my top choice school. I highly recommend Tatiana to anyone looking for assistance throughout the application process. She is wonderful!
First off, I screwed up – I thought the deadlines were later than they were, and started on my applications with only a few weeks to spare. Tatiana told me the kind of work I would have to do to get my app in on time, and held me to the aggressive timetable she set. She’s incredibly knowledgeable about the process and kept me honest – there is absolutely no way I could have finished it, at such high quality, without her. Second, Tatiana could have been a psychiatrist in another life. She has a wonderful ability to understand you in a very short period of time, which I found to be incredibly helpful in not only writing great essays but also really self-reflecting on why I want to go to business school. This process reaffirmed the decision, and I’m very grateful to Tatiana for that.
Coming from a scientific research background, I had little prior knowledge of what business schools looked for in an application and what part of my experiences to highlight. That’s when I started working with Tatiana Nemo. She has been absolutely fantastic to work with. She took the time to really understand my story and found out vital bits and pieces that I had ignored. Tatiana, along with Judith and Heidi, made sure I stayed true to my unique story and didn’t sound clichéd to pander to the audience. She did a great job of strategizing around my weaknesses (meh GPA, overrepresented bucket, and non-traditional background). She has been incredible supportive throughout the process and boosted my confidence when I got a bit overwhelmed around the deadlines. I was also amazed by how quickly she responded to questions, essay edits, and even during the video essay practice for MIT and Kellogg. Overall, I feel working with Tatiana was a fantastic decision. I believe that with her help, I was able to submit an application far better than what I could have ever done myself. I’d highly recommend her and Fortuna!
“Tatiana’s coaching, guidance and support through this complicated process resulted in my acceptance into Northwestern’s Kellogg MBA program! Tatiana was instrumental in helping me navigate through the key steps of this process and in synthesizing my ideas, background and experience into a compelling application. Her intelligence, knowledge and commitment dedicated to my application made the whole process not only a successful one, but also an enjoyable ride. If I had to apply for another degree, I would choose Tatiana in a heartbeat!”
I have nothing but deep gratitude for Tatiana’s guidance on my application process to several universities around the world. I thought I was doing a good job putting my applications together but when she started coaching me, I realized how far off I was. She not only clarified what really needed to be done, she also helped me with my reasoning and motivation for applying to this or that university or program. To give you an idea, thanks to her coaching I was admitted to every university I applied to – The University College of London in UK; McGill University in Canada; and Universitat Politècnica de Catalunya in Spain. I ended up choosing McGill University. If you are thinking of choosing a coach that would help you succeed in your applications, choose her! She is a highly intelligent and knowledgeable person and has a deep commitment for helping others succeed. She is also charismatic, warm and very pleasant to be around with. In short, she is the best!
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