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About the Program
The Babson Master of Science in Business Analytics (MSBA) program takes a uniquely integrated approach to analytics that develops graduates into data translators who can be the bridge between the technical and business areas of an organization.
Students will gain a foundation in analytics techniques alongside new marketing and economic knowledge, enabling better articulated strategic insights and critical decisions in any organization.
Designed to help students manage a work/life balance, Babson’s part-time MSBA program blends face-to-face and online sessions in a cohort-based format. Students can complete the program in as little as 18 months, all while applying learned materials which can make an immediate professional impact.
Program Format and Schedule
Program offered in Wellesley, MA and Miami, FL
The MSBA consists of 18 required core credits and 12 elective credits.
- Introduction to Analytics and the Principles of Entrepreneurial Thinking and Acting
- Information Technology
- Data Exploration and Analytics
- Marketing Analytics
- Economic Analytics
Students choose from a variety of analytic elective courses to suit your professional interests, including Digital Marketing, Supply Chain Management, Private Data Security, and many more.
A capstone course reinforces the learning goals of the Babson MSBA through a consulting project for a local company or organization.Students work in teams to execute analytical tasks and present findings to senior management.