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MBA School Profile
Program Information
Program Type: Marketing
Tuition: In-state: $22,600, Out-of-State: *31,350, International: $42,174 *All fees subject to change
Program Length: 10-18 months
Program Start: July
Delivery Method: On-Campus
Contact Information:
Email
765-496-1416
Purdue Graduate Programs Office Rawls100 S. Grant StreetRawls Hall Suite 2020West Lafayette, Indiana 47907
The profile was last updated on July 28, 2020. If you have any questions, please contact Georgina Hannah.
The MS Marketing program provides students with the breadth and depth of knowledge and skills needed for a career in one of the business world’s fastest-growing fields. To the extent, marketing is both an art and a science, the program is a good career investment for students with a variety of backgrounds and experiences looking to develop technical expertise. It provides students experience in using theoretical concepts to solve marketing problems through consulting projects, case studies, and marketing simulations. The MS Marketing program is a good fit for students who seek to develop technical expertise in a data-driven field as well as those from strong technical backgrounds who have career interests in marketing.
The MS Marketing program is a STEM-designated full-time residential program covering 3 to 4 semesters and a total of 33 required credit hours. Successful graduates of the program may be eligible for STEM OPT extension. The program offers two variations to choose from, a traditional 18-month and accelerated one-year route. The program offers a strong core of marketing content in areas such as Marketing Management, Marketing Analytics, Digital Marketing Strategy, Brand Management, and more. The curriculum also offers various elective courses, consulting projects, and small group immersion courses to provide students with many opportunities to tailor the program to their career plans.
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