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  4. Purdue University’s Krannert School of Management: MS in Marketing

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Purdue University’s Krannert School of Management: MS in Marketing

MBA School Profile

Program Information

Program Type: Marketing

Tuition: In-state: $22,600, Out-of-State: *31,350, International: $42,174 *All fees subject to change

Program Length: 10-18 months

Program Start: July

Delivery Method: On-Campus

Contact Information:

Email

765-496-1416

Purdue Graduate Programs Office Rawls
100 S. Grant Street
Rawls Hall Suite 2020
West Lafayette, Indiana 47907

The profile was last updated on July 28, 2020. If you have any questions, please contact Georgina Hannah.

About the Program

The MS Marketing program provides students with the breadth and depth of knowledge and skills needed for a career in one of the business world’s fastest-growing fields. To the extent, marketing is both an art and a science, the program is a good career investment for students with a variety of backgrounds and experiences looking to develop technical expertise. It provides students experience in using theoretical concepts to solve marketing problems through consulting projects, case studies, and marketing simulations. The MS Marketing program is a good fit for students who seek to develop technical expertise in a data-driven field as well as those from strong technical backgrounds who have career interests in marketing.

Program Format and Schedule

The MS Marketing program is a STEM-designated full-time residential program covering 3 to 4 semesters and a total of 33 required credit hours. Successful graduates of the program may be eligible for STEM OPT extension. The program offers two variations to choose from, a traditional 18-month and accelerated one-year route. The program offers a strong core of marketing content in areas such as Marketing Management, Marketing Analytics, Digital Marketing Strategy, Brand Management, and more. The curriculum also offers various elective courses, consulting projects, and small group immersion courses to provide students with many opportunities to tailor the program to their career plans.

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