Chicago Booth | Ms. Indian Banker
GMAT 740, GPA 9.18/10
Kellogg | Ms. Big4 M&A
GMAT 740, GPA 3.7
Stanford GSB | Mr. Army Engineer
GRE 326, GPA 3.89
Chicago Booth | Mr. Healthcare PM
GMAT 730, GPA 2.8
Harvard | Mr. African Energy
GMAT 750, GPA 3.4
Columbia | Mr. Energy Italian
GMAT 700, GPA 3.5
UCLA Anderson | Mr. SME Consulting
GMAT 740, GPA 3.55 (as per WES paid service)
Duke Fuqua | Mr. Quality Assurance
GMAT 770, GPA 3.6
Duke Fuqua | Mr. Salesman
GMAT 700, GPA 3.0
INSEAD | Mr. INSEAD Aspirant
GRE 322, GPA 3.5
Duke Fuqua | Mr. Army Aviator
GRE 314, GPA 3.8
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
Harvard | Mr. Healthcare PE
GRE 340, GPA 3.5
Harvard | Mr. Military Quant
GMAT 730, GPA 3.6
Wharton | Mr. Future Non-Profit
GMAT 720, GPA 8/10
Kellogg | Mr. Concrete Angel
GRE 318, GPA 3.33
Kellogg | Mr. Maximum Impact
GMAT Waiver, GPA 3.77
MIT Sloan | Ms. Rocket Engineer
GMAT 710, GPA 3.9
Wharton | Ms. Interstellar Thinker
GMAT 740, GPA 7.6/10
Harvard | Mr. Finance
GMAT 750, GPA 3.0
Harvard | Mr. Defense Engineer
GMAT 730, GPA 3.6
Kellogg | Ms. Sustainable Development
GRE N/A, GPA 3.4
Chicago Booth | Mr. Unilever To MBB
GRE 308, GPA 3.8
Harvard | Ms. Female Sales Leader
GMAT 740 (target), GPA 3.45
Tuck | Mr. Liberal Arts Military
GMAT 680, GPA 2.9
Harvard | Ms. Gay Techie
GRE 332, GPA 3.88
INSEAD | Mr. Product Manager
GMAT 740, GPA 63%

BusinessWeek’s Historical Rankings

Over the course of 12 separate rankings in the past 24 years, BusinessWeek has ranked Northwestern University’s Kellogg School of Management first more often than any other business school. In five of the 12 times, including the first three consecutive biennial surveys from 1988 to 1992, Kellogg reigned supreme under legendary Dean Donald Jacobs. And the school made a stunning comeback in 2002 and 2004 under Dean Dipak Jain, who now leads Europe’s best business school, INSEAD.

The University of Pennsylvania’s Wharton School is the next big winner with four first-place finishes. The current number one school, the University of Chicago’s Booth School of Business, has won this accolade three times.

Harvard Business School and Stanford University’s Graduate School of Business, widely considered the two top schools in the world, have never finished first in the BusinessWeek survey. Harvard’s best showing has been second place on three different occasions, while HBS was third in four separate surveys. Stanford has never done better than fourth place, which it has achieved three times. In 2000, Stanford fell to its lowest rank in the BusinessWeek survey: a shocking 11th place finish.

How is it possible that the two business schools generally regarded by most observers as having the best full-time MBA programs have never captured the BusinessWeek crown? Chauk it up to methodology. BusinessWeek largely ranks schools based on two surveys that it does every other year. One surveys goes to the latest graduating class of MBAs and is essentially a customer satisfaction survey. The second survey goes to the most important and influential corporate recruiters who hire the most MBAs.

Harvard graduates may simply have higher expectations than others. Because many of the scores are bunched closely together, that could easily be the reason why Harvard has never been number one.

The recruiter survey, meantime, could be biased against smaller schools that attract fewer corporate recruiters. This might very well be Stanford’s problem in the BusinessWeek survey. And the recruiters who go to Stanford often come away with fewer MBAs than they would like to hire because a large percentage of the class would prefer to work for smaller startups in Silicon Valley that are not traditional mainstream hirers of MBAs in the survey sample or are more likely to start their own companies at graduation.

When you combine the rankings for all 12 years, the top three winners are Kellogg, Wharton, and Harvard Business School (see below table). Thanks to its more recent resurgence, Chicago Booth is now fourth on the all-time list, with the University of Michigan’s Ross School in fifth place.

Over the 24-year span, the most noticeable changes have occurred further down the list. In the early years, for example, the University of Rochester’s Simon School and Purdue University’s Krannert School did much better in these rankings than they have more recently. On the other hand, the school with the most improvement is arguably UC-Berkeley’s Haas School, which is currently ranked eighth by BusinessWeek, though it has ranked as high as 19th place.

The schools that are currently at or equal to the low point in their BusinessWeek rankings include New York University’s Stern School, which once ranked as high as 13th but is now 18th, UCLA’s Anderson School, which once placed as high as ninth and is now 17th, and the University of Texas at Austin, which once ranked 17th and is now 25th.


Rank & School                           Index  2010 Rank  Highest Rank  Lowest Rank
  1. Northwestern (Kellogg)100.0414
  2. Pennsylvania (Wharton)99.4315
  3. Harvard Business School98.6225
  4. Chicago (Booth)98.01111
  5. Michigan (Ross)96.4728
  6. Stanford GSB95.55411
  7. Columbia Business School93.79614
  8. Duke (Fuqua)92.66513
  9. MIT (Sloan)92.110415
10. Dartmouth (Tuck)91.814316
11. Virginia (Darden)90.711516
12. Cornell (Johnson)90.313518
13. UCLA (Anderson)88.617917
14. UC-Berkeley (Haas)87.18819
15. New York (Stern)86.9181318
16. Carnegie Mellon (Tepper)86.715919
17. UNC (Kenan-Flagler)86.416819
18. Indiana (Kelley)86.219721
19. Texas-Austin (McCombs)68.5251725
20. Yale School of Mgt.61.4211424
21. Rochester (Simon)58.843212T
22. Washington Univ. (Olin)58.24016NR
23. Vanderbilt (Owen)53.937192T
24, Purdue (Krannert)52.741202T
25. Southern Cal (Marshall)49.82617NR

Source: BusinessWeek full-time MBA rankings Notes: 2T indicates that BW put this school in an unranked second tier Methodology: To create this combined ranking of 12 separate BW rankings over 24 years, we assigned 100 points for each first place finish, 99 points for each second place finish, and so forth. We allotted 50 points for each second tier showing.

(See following page for the table that provides a full historical look at BusinessWeek’s rankings through the years)

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.