World’s Best B-School Professors: Sridhar Balasubramanian by: Andrea Carter on October 22, 2012 | 8,879 Views October 22, 2012 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit UNC’s Sridhar Balasubramanian is one of the world’s best business school profs Sridhar Balasubramanian Kenan-Flagler Business School Claim to Fame: Marketing expert; outstanding teaching Age: 43 Education: Yale University, PhD, Management Indian Institute of Management, MBA Indian Institute of Technology, BTech At Kenan-Flagler Since: 2001 Before Kenan-Flagler: University of Texas at Austin Fun Fact: My name is the telemarketer’s worst nightmare If I wasn’t teaching, my dream job would be: Living in a cottage on the beach in Goa, India, writing hardcore pulp fiction while surrounded by sun, sand, and sea. Best part of the job: Being paid to think, and to shape minds and lives. Worst part of the job: Not finding closed-form solutions to my game-theoretic models! Sridhar Balasubramanian, or Dr. B as he is commonly known, is associate dean of the Kenan-Flagler Business School and a university appointed distinguished scholar and professor of marketing. Dr. B, as he is called, pursues research interests that are wide-ranging; touching on the areas of marketing strategy, customer focus, innovation, growth strategy, and the management of competition. His specialty lies in merging tools and concepts of market-focus and customer-focus with other functional business areas such as human resource management. More than anything, Professor Balasubramanian is an all-star teacher. He has been designated an MBA Master Teacher, has been honored for excellence in PhD teaching, and he received a similar award for outstanding dedication in Kenan-Flagler’s MBA core. At the Executive MBA level, he was the recipient of the Best Teacher award four times. DON’T MISS: WORLD’S 50 BEST BUSINESS SCHOOL PROFESSORS Comments or questions about this article? Email us.