Kenan-Flagler Business School
Claim to Fame: Marketing expert; outstanding teaching
Yale University, PhD, Management
Indian Institute of Management, MBA
Indian Institute of Technology, BTech
At Kenan-Flagler Since: 2001
Before Kenan-Flagler: University of Texas at Austin
Fun Fact: My name is the telemarketer’s worst nightmare
If I wasn’t teaching, my dream job would be: Living in a cottage on the beach in Goa, India, writing hardcore pulp fiction while surrounded by sun, sand, and sea.
Best part of the job: Being paid to think, and to shape minds and lives.
Worst part of the job: Not finding closed-form solutions to my game-theoretic models!
Sridhar Balasubramanian, or Dr. B as he is commonly known, is associate dean of the Kenan-Flagler Business School and a university appointed distinguished scholar and professor of marketing. Dr. B, as he is called, pursues research interests that are wide-ranging; touching on the areas of marketing strategy, customer focus, innovation, growth strategy, and the management of competition. His specialty lies in merging tools and concepts of market-focus and customer-focus with other functional business areas such as human resource management. More than anything, Professor Balasubramanian is an all-star teacher. He has been designated an MBA Master Teacher, has been honored for excellence in PhD teaching, and he received a similar award for outstanding dedication in Kenan-Flagler’s MBA core. At the Executive MBA level, he was the recipient of the Best Teacher award four times.
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