Tuck | Mr. Product Marketer
GMAT 730, GPA 3.1
Wharton | Ms. Finance For Good
GMAT 730, GPA 3.7
Stanford GSB | Ms. Access To Opportunities
GRE 318, GPA 2.9
UCLA Anderson | Mr. International PM
GMAT 730, GPA 2.3
Stanford GSB | Mr. Low GPA To Stanford
GMAT 770, GPA 2.7
USC Marshall | Mr. Low GPA High GMAT
GMAT 740, GPA 2.44
London Business School | Mr. Midwest Engineer
GMAT 750, GPA 3.69
Harvard | Mr. Policy Development
GMAT 740, GPA Top 30%
Cambridge Judge Business School | Mr. Champion Swimmer
GMAT 750, GPA 3.7
Stanford GSB | Mr. Future VC
GMAT 750, GPA 3.6
MIT Sloan | Mr. NFL Team Analyst
GMAT 720, GPA 3.8
Chicago Booth | Mr. Consulting Hopeful
GMAT 720, GPA 3.6
Kellogg | Mr. Tech Auditor
GRE 332, GPA 3.25
Wharton | Mr. Senior Analyst
GMAT 750, GPA 3.2
NYU Stern | Mr. Washed-Up Athlete
GRE 325, GPA 3.4
UCLA Anderson | Mr. Southern California
GMAT 710, GPA 3.58
Ross | Mr. Brazilian Sales Guy
GRE 326, GPA 77/100 (USA Avg. 3.0)
INSEAD | Mr. Fraud Associate
GMAT 750, GPA 8/10
Wharton | Ms. Project Mananger
GMAT 770, GPA 3.86
Chicago Booth | Mr. Average White Guy
GMAT 680, GPA 3.2
Stanford GSB | Mr. AIESEC Alumnus
GMAT 750, GPA 3.38
Kellogg | Mr. Brazilian Banker
GMAT 600, GPA 3.8
Harvard | Mr. Upward Trajectory
GMAT 720, GPA 3.3
Kenan-Flagler | Mr. Fish
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Harvard | Mr. Community Impact
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IMD | Mr. Gap Year To IMD
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Harvard | Mr. Italian In Tokyo
GMAT (710-740), GPA 4.0

World’s Best B-School Professors: Renee Mauborgne

INSEAD Professor Renee Mauborgne

 

Renee Mauborgne

INSEAD

 

Claim To Fame: Co-author of the most read book on strategy in the past decade and an international bestseller, Blue Ocean Strategy.

What do you like most about your job? The magic of wonder and learning

What do you like least?  Administration

If you weren’t teaching, what would be your dream job? Charitable work for underprivileged children

Renée Mauborgne is The INSEAD Distinguished Fellow and an Affiliate Professor of Strategy at INSEAD. She is Co-Director of the INSEAD Blue Ocean Strategy Institute.

The early thinking for her big breakthrough with co-author W. Chan Kim appeared in the Harvard Business Review and led directly to Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, (Harvard Business School Press, 2005). She is also the author of five worldwide best-selling Harvard Business Review articles. Her Harvard Business Review articles have sold over 500,000 reprints. In addition, her Value Innovation and Fair Process articles were selected as among the best classic articles in HBR.

Mauborgne and her co-author argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. Mauborgne explores the key concepts, tools, and frameworks behind Blue Ocean Strategy and explains how companies can apply these ideas to break away from the competition and create their own blue ocean.

The book has been a monster success, bringing superstar status to Mauborgne. It has sold over two million copies and is being published in a record-breaking 42 languages. It is a bestseller across 5 continents. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy+Business, Booz Allen & Hamilton’s leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.

After being among the top five most influential business thinkers in 2009, Professor Mauborgne was ranked No. 2 on The Thinkers50 2011 list of the world’s top management gurus. She is the highest placed woman ever on Thinkers 50. She also won the 2011 Thinkers50 Strategy Award for her research on blue ocean strategy.

DON’T MISS: WORLD’S 50 BEST BUSINESS SCHOOL PROFESSORS

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.