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Best 40-Under-40 Professor Markus Giesler

Markus Giesler of the Schulich School of Business is among the 40 best business school profs under 40

Markus Giesler of the Schulich School of Business is among the 40 best business school profs under 40

Markus Giesler

Associate Professor of Marketing

Age: 37

Institution: York University, Schulich School of Business

Since: 2004

Before current institution:

Kellogg School of Management,

Northwestern University, Chicago

Hometown: Iserlohn, Germany

Marital status: single

Children: 3 (in my dreams)

Education: Witten/Herdecke University (BA, MA, MBA, and PhD in Marketing)

Courses currently teaching: 

Entertainment Marketing, Marketing Strategy, Customer Experience Design, Marketing Management

Fun fact: 

– Youngest marketing professor to be hired by a North American b-school,

– Founded two music companies in my teens

– I gave up my businesses to fundamentally rethink how technology transforms markets; this work on market systems has fundamentally changed technology and entertainment marketing practice and new product development from a purely economic to a cultural orientation

– Elected into Germany’s 30 under 30 (Wirtschaftswoche),

– Spend summers touring Europe with my rock band “Rocksoldiers,”

– Create perfumes in my spare time

– Founded the Levy Award that honors breakthrough research by young marketing professors

– Own six dwarf bunnies

Professor I most admire: Professor Eileen Fischer who hired me. She embodies passion, respect, and great mentorship.

Most memorable moment as a professor:

#1 In 2008: Public battle with former RIM CEO Jim Balsillie at Schulich who dismissed my detailed predictions about the coming demise of BlackBerry

#2 This week: (reviewing student evaluations from last semester):

Teacher evaluation

Teacher evaluation

“If I weren’t a b-school professor…” I would write songs again.