Markus Giesler of the Schulich School of Business is among the 40 best business school profs under 40
Markus Giesler
Associate Professor of Marketing
Age: 37
Institution: York University, Schulich School of Business
Since: 2004
Before current institution:
Kellogg School of Management,
Northwestern University, Chicago
Hometown: Iserlohn, Germany
Marital status: single
Children: 3 (in my dreams)
Education: Witten/Herdecke University (BA, MA, MBA, and PhD in Marketing)
Courses currently teaching:
Entertainment Marketing, Marketing Strategy, Customer Experience Design, Marketing Management
Fun fact:
– Youngest marketing professor to be hired by a North American b-school,
– Founded two music companies in my teens
– I gave up my businesses to fundamentally rethink how technology transforms markets; this work on market systems has fundamentally changed technology and entertainment marketing practice and new product development from a purely economic to a cultural orientation
– Elected into Germany’s 30 under 30 (Wirtschaftswoche),
– Spend summers touring Europe with my rock band “Rocksoldiers,”
– Create perfumes in my spare time
– Founded the Levy Award that honors breakthrough research by young marketing professors
– Own six dwarf bunnies
Professor I most admire: Professor Eileen Fischer who hired me. She embodies passion, respect, and great mentorship.
Most memorable moment as a professor:
#1 In 2008: Public battle with former RIM CEO Jim Balsillie at Schulich who dismissed my detailed predictions about the coming demise of BlackBerry
#2 This week: (reviewing student evaluations from last semester):
Teacher evaluation
“If I weren’t a b-school professor…” I would write songs again.
