McCombs School of Business | Mr. Marine Executive Officer
GRE 322, GPA 3.28
Tuck | Mr. Liberal Arts Military
GMAT 680, GPA 2.9
Harvard | Ms. Developing Markets
GMAT 780, GPA 3.63
Harvard | Mr. Policy Player
GMAT 750, GPA 3.4
Wharton | Mr. Future Non-Profit
GMAT 720, GPA 8/10
Duke Fuqua | Mr. Tough Guy
GMAT 680, GPA 3.3
Harvard | Mr. CPPIB Strategy
GRE 329 (Q169 V160), GPA 3.6
Harvard | Mr. Defense Engineer
GMAT 730, GPA 3.6
Chicago Booth | Mr. Unilever To MBB
GRE 308, GPA 3.8
Chicago Booth | Mr. Bank AVP
GRE 322, GPA 3.22
Kellogg | Mr. Double Whammy
GMAT 730, GPA 7.1/10
Stanford GSB | Mr. Infantry Officer
GRE 320, GPA 3.7
McCombs School of Business | Mr. Ernst & Young
GMAT 600 (hopeful estimate), GPA 3.86
Kellogg | Mr. Engineer Volunteer
GMAT 710, GPA 3.8
Kellogg | Mr. Operations Analyst
GMAT Waived, GPA 3.3
Kellogg | Mr. Defense Engineer
GMAT 760, GPA 3.15
Cornell Johnson | Mr. Indian Dreamer
GRE 331, GPA 8.5/10
Kellogg | Mr. Innovator
GRE 300, GPA 3.75
London Business School | Ms. Private Equity Angel
GMAT 660, GPA 3.4
Chicago Booth | Ms. Indian Banker
GMAT 740, GPA 9.18/10
Yale | Ms. Biotech
GMAT 740, GPA 3.29
Stanford GSB | Ms. Global Empowerment
GMAT 740, GPA 3.66
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
UCLA Anderson | Ms. Apparel Entrepreneur
GMAT 690, GPA 3.2
Harvard | Mr. Armenian Geneticist
GRE 331, GPA 3.7
Berkeley Haas | Mr. 1st Gen Grad
GMAT 740, GPA 3.1
Ross | Mr. Travelpreneur
GMAT 730, GPA 2.68

BW To Publish MBA Ranking Annually

Businessweek-rankingsBloomberg BusinessWeek yesterday (Oct. 28) announced that it is suspending its ranking of the best undergraduate business schools, but will begin to publish its full-time MBA rankings on an annual basis starting this year.

The new MBA ranking, based on a new but yet-to-be disclosed methodology, is expected to come out on Nov. 11. Since its launch in 1988, BusinessWeek has published its core business school ranking every other year, largely because the list doesn’t change all that much.

The suspension of the magazine’s undergraduate ranking comes as something of a surprise, though in recent years BusinessWeek has diminished its coverage of business education. Recently, for example, the website closed down the once popular forums it maintained for MBA applicants and students since 1994. In the past year, it has published far fewer articles online about business schools, and it rarely covers business education at all in its print magazine. The last time BusinessWeek featured its MBA ranking on the cover of the magazine was four years ago, and even then it put the story only on newsstand issues, which account for less than 5% of the magazine’s circulation. And although BusinessWeek used to regularly publish B-school guidebooks, it has not been in that market since 2008.

NOV. 11TH RANKING TO BE ‘UPDATED AND REFINED’ TO REFLECT BEST PRACTICES

But in an email announcing the with to an annual MBA ranking, a BusinessWeek staffer said the magazine changed its mind about the frequency of publication, putting it on a schedule to better compete with annual rankings by U.S. News & World Report, The Financial Times, and The Economist. “We believe that publishing our flagship MBA ranking every year will better serve prospective and current students, as well as their future employers,” said Francesca Levy, business education editor.

Levy, who is relatively new to BW and working on her first MBA ranking, said the new list has been “updated and refined to reflect current best practices in research. These updates incorporate direct feedback from schools, students and employers and result from our concerted effort over the past year to refresh and improve our business education coverage.”

For years, BusinessWeek has ranked full-time MBA programs on the basis of two surveys—one to the latest students and graduates and another to corporate recruiters—as well as a BW study of published academic articles. The methodology gives a 45% weight to both surveys, while it assigns a weight of 10% to articles published in specific journals by a school’s professors.

COMPARISONS TO PREVIOUS RANKINGS WILL BE MADE LESS MEANINGFUL

BusinessWeek has been mum about how it has changed its methodology for its forthcoming ranking, but Jonathan Rodkin, research and rankings coordinator, had earlier disclosed one significant alternation. Instead of insuring that the recruiter survey goes to the person in charge of MBA recruiting at a company or major division that hires business school graduates, Bloomberg BusinessWeek told business school officials earlier this year that it will be surveying multiple recruiters at each corporate employer—the same methodology adopted by U.S. News & World Report for its survey of recruiters and used by The Wall Street Journal in the past. The magazine has said it will survey every recruiter contact given to it by a business school.

Those changes are likely to make comparisons with previous rankings less meaningful and could very well result in the University of Chicago’s Booth School of Business losing its first place status. Booth has consistently been at the top of the ranking since 2006 for four consecutive biennial lists. According to BW’s 2012 ranking, the Top Five MBA programs in the U.S. are No. 2 Harvard Business School, No. 3. Wharton, No. 4 Stanford Graduate School of Business, and No. 5 Northwestern University’s Kellogg School of Management.

The earlier change in the methodology announced by Rodkin, however, would tend to bias the corporate recruiter sample in favor of schools that have especially strong alumni networks because the most sophisticated MBA hiring companies use returning alumni to recruit at their alma maters.

Suspends its ranking of undergraduate business programs

Suspends its ranking of undergraduate business programs

SUSPENDING UNDERGRADUATE BUSINESS RANKING THIS YEAR AND PERHAPS INDEFINITELY

The most likely beneficiaries of that change are expected to be Dartmouth College’s Tuck School of Business, which ranked 12th in 2012, the Yale School of Management, which ranked 21st, the University of Virginia’s Darden School, which placed 10th, Stanford GSB, and Notre Dame University’s Mendoza School, ranked 20th (see The Best B-School Alumni Networks in the U.S.).

In her email to business schools yesterday, Levy said the new ranking methodology will “reflect a continuing process of improvement that will consistently and accurately reflect what students seek from their graduate business education, and what schools offer.”

Observers believe the magazine decided to suspend its undergraduate ranking because it has an inexperienced business school team in place that in all likelihood is overwhelmed by the amount of project work necessary to publish both rankings in a single year. Last November, lost the two core members of its business school team, Louis Lavelle and Geoff Gloeckler, who together had 16 years of experience reporting and writing on business education.

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.