Stanford GSB | Mr. Minority Champ
GMAT 740, GPA 3.7
Harvard | Mr. Nonprofit Social Entrepreneur
GMAT 740, GPA 3.7
Chicago Booth | Ms. Start-Up Entrepreneur
GRE 318 current; 324 intended, GPA 3.4
Duke Fuqua | Ms. Health Care Executive
GMAT 690, GPA 3.3
MIT Sloan | Mr. Low GPA Over Achiever
GMAT 700, GPA 2.5
IU Kelley | Mr. Construction Manager
GRE 680, GPA 3.02
IU Kelley | Mr. Clinical Trial Ops
GMAT Waived, GPA 3.33
IU Kelley | Ms. Biracial Single Mommy
, GPA 2.5/3.67 Grad
Rice Jones | Mr. Simple Manufacturer
GRE 320, GPA 3.95
Harvard | Mr. Professional Boy Scout
GMAT 660, GPA 3.83
Stanford GSB | Ms. East Africa Specialist
GMAT 690, GPA 3.34
NYU Stern | Mr. Low Gmat
GMAT 690, GPA 73.45 % (No GPA in undergrad)
Chicago Booth | Mr. Finance Musician
GRE 330, GPA 3.6
Berkeley Haas | Mr. Hanging By A Thread
GMAT 710, GPA 3.8
Berkeley Haas | Mr. Wake Up & Grind
GMAT 700, GPA 3.5
Darden | Mr. Fintech Nerd
GMAT 740, GPA 7.7/10
Harvard | Mr. Improve Healthcare
GMAT 730, GPA 2.8
N U Singapore | Ms. Biomanager
GMAT 520, GPA 2.8
Stanford GSB | Mr. Indian Telecom ENG
GRE 340, GPA 3.56
Harvard | Mr. 1st Gen Brazilian LGBT
GMAT 720, GPA 3.2
USC Marshall | Mr. Ambitious
GRE 323, GPA 3.01
Harvard | Mr. Merchant Of Debt
GMAT 760, GPA 3.5 / 4.0 in Master 1 / 4.0 in Master 2
Tuck | Ms. Nigerian Footwear
GRE None, GPA 4.5
Stanford GSB | Mr. Low GPA To Stanford
GMAT 770, GPA 2.7
Berkeley Haas | Mr. 360 Consultant
GMAT 720, GPA 3.4
Berkeley Haas | Mr. Low GPA High GRE
GRE 325, GPA 3.2
Darden | Mr. Senior Energy Engineer
GMAT 710, GPA 2.5

November’s Essential Business MOOCs

Neuro 6

An Introduction to Consumer Neuroscience and Neuromarketing

 

School: Copenhagen Business School

Platform: Coursera

Registration Link: An Introduction to Consumer Neuroscience and Neuromarketing

Start Date: November 10, 2014 (6 Weeks)

Workload: 4-6 Hours Per Week

Instructor: Thomas Zoëga Ramsøy

Credentials:  Zoëga Ramsøy, who holds a Ph.D. in Neurbiology, heads the Center for Decision Neuroscience at Copenhagen Business School’s Department of Marketing (where he also serves as an assistant professor). Ranked among the top researchers and practitioners in consumer neuroscience, he studies consumer decision-making ranging from eye tracking to compulsive buying.

Graded: Students will earn a certificate for completing the course. There is a $49 fee for a certificate.

Description: This is an introductory course that draws on fields like biology, psychology, and marketing. Over six weeks, students will examine the “basic concepts of the human brain, the elements of the consumer mind…and how its insights can be applied in commercial and societal understandings of consumer behaviour.” After completing the course, students will understand what drives decisions – and the role played by emotions, memory, and learning. In addition, they will be able to answer these key questions: “How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports?”

Review: No reviews.

Additional Note: Although this is an introductory course, Zoëga Ramsøy recommends a series of books including Introduction to Neuromarketing & Consumer Neuroscience, Neuromarketing for Dummies, and Selected Readings in Consumer Neuroscience & Neuromarketing (2nd Edition).