Essential MOOCs In Business for February

Managing the Company of the Future

School: London Business School

Platform: Coursera

Registration Link: Managing the Company of the Future

Start Date: February 2, 2015 (5 Weeks)

Workload: 1-2 Hours Per Week

Instructor: Julian Birkinshaw

Credentials: Ranked among the top global management and scientific thinkers, Birkinshaw chairs the strategy and entrepreneurship faculty at the London Business School.  A prolific author, Birkinshaw has published 12 books, including Becoming a Better Boss and Reinventing Management, along with over 80 articles that have appeared in outlets like The Harvard Business Review and the Strategic Management Review. He holds Ph.D. and MBA degrees from the Richard Ivey School of Business in Canada.

Graded: There is no Statement of Accomplishment for this course. However, students who successfully complete their assignments will receive a verified certificate (for $49). Students may take this course without being part of the certificate track.

Description: Integrating traditional theory and practical application, this course will help students better understand the structure and culture of their organization (and make “small-scale changes” within it). In particular, students will learn the differences between leadership and management; how to motivate employees to produce at their best; key signs of management failure; and approaches to goal-setting, decision-making, coordinating resources, selling ideas, and driving change. In short, students will emerge with strategies for becoming a better manager. The course includes weekly lecture videos, readings, and quizzes, along with a peer-assessed assignment to pull the content together.

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