The Secret Power of Brands
School: University of East Anglia
Registration Link: Secret Power of Brands
Start Date: February 9, 2015 (6 Weeks Long)
Workload: 3 Hours Per Week
Instructor: Robert Jones
Credentials: Jones is a visiting professor at the UK’s University of East Anglia. He also serves as the “head of new thinking” for Wolff Olins, considered to be among the world’s top branding firms. Their clients include Barclays, PwC, Barclays, and Virgin.
Graded: Students can purchase a Statement of Participation after completing the course.
Description: A mix of theory and practice, this course will take you behind the scenes on how brands are developed and maintained. For example, you’ll hear from branding experts from brands like Google and Virgin on how their brands are measured and where they anticipate branding going next. In short, you’ll learn their secrets on how they shape personal identities and guide purchasing choices.
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