Digital Marketing Channels: The Landscape
School: University of Illinois
Registration Link: Digital Marketing Channels: The Landscape
Start Date: August 2015 (4 Weeks Long)
Workload: 8-10 Hours Per Week
Instructor: Rhiannon Clifton
Credentials: Clifton is the director of strategic partnerships and outreach at the University of Illinois’ College of Media after spending over four years heading the school’s Charles H. Sandage Department of Advertising. She also teaches these courses at the school: Media Entrepreneurship, Using Technology to Create Engaging Campaigns, and The Advertising Industry. Before entering academia, Clifton was a media supervisor at Starcom MediaVest Group in Chicago (now Spark Communications), where her clients included Caterpillar and Motorola. During her tenure, her team won Media Magazine’s “Media Plan of the Year.”
Graded: Not specified.
Description: In 2014, advertisers spent nearly $50 billion dollars on digital advertising, up from $12.5 billion just 10 years earlier. From search to mobile to banners to videos to social media, online is the place to be. In this course, you’ll learn how to use digital channels to maximize the reach and revenue of your larger integrated marketing campaign. Using case studies and videos, this course focuses on emerging digital advertising trends, along with how to gain buy-in for digital initiatives.
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Additional Note: This course is part of the university’s Digital Marketing specialization. Also, Open2Study is offering an Online Advertising course that starts on August 3rd. To learn more, click here.