Strategic Thinking for Growing Your Enterprise
Schools: Stanford GSB, University of Utah, Northwestern University
Registration Link: CLICK HERE
Start Date: May 2, 2016 (4 Weeks Long)
Workload: 2-3 Hours Per Week
Instructors: Paul Oyer (Stanford), Scott Schaefer (Utah) and Mike Mazzeo (Northwestern)
Credentials: Oyer teaches core and elective courses in the Stanford Graduate School of Business’ MBA program. These courses have included Strategic Leadership, Microeconomics, Small Business Strategy, Human Resources Management, Critical Analytical Thinking, and Hiring and Selecting. A Stanford faculty member since 2000, Oyer is the Editor-In-Chief of the Journal of Labor Economics and a Research Associate for the National Bureau of Economics Research. He holds a Ph.D. in Economics from Princeton University.
Schaefer has taught at the University of Utah since 2005, where his academic interests include the economics of organizations, personnel, and strategy. During his time at Utah, he has earned several teaching awards at the postgraduate level. He holds a Ph.D. in economics and policy from the Stanford Graduate School of Business.
Mazzeo teaches several core and elective courses at the Kellogg School of Management, including Business Strategy, Business Analytics I, Strategies for Growth and Foundations of Strategy. A distinguished researcher, his recent work has been published by the Journal of Competition, Law and Economics, Journal of Financial Services Research, and the George Mason Law Review. His digital work has also been nominated for an Emmy. Like Schaefer, Mazzeo holds a Ph.D. in economics from Stanford.
Graded: Students will receive a signed statement of accomplishment after completing this course.
Description: Many times, academics rely on research and data to drive home their points. In 2010, three MBA professors decided to try something different. For the past six years, they’ve hit the road together, visiting organizations ranging from internet startups to mom-and-pop restaurants to discover the pitfalls they’re facing in growing their operations. In that time, they’ve absorbed some strategies, grounded in economic fundamentals, that can spur sustainable growth in a variety of businesses.
As part of this course, students will study real companies whose situations illustrate whether an operation can scale or not; the impact on cost structure; and value propositions that ensure profitable price points. This course also includes live webinars where students can interact directly with the companies being students. Students will also complete a team project on a company’s strategic growth challenge.
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