School: Michigan State University
Registration Link: CLICK HERE
Start Date: May 2016
Workload: Not Specified
Instructors: Ken Szymusiak, Forrest S. Carter, David Wheeler
Credentials: Szymusiak is the Managing Director, Institute for Entrepreneurship & Innovation at Michigan State’s Broad College of Business. He was previously a director at the Lansing Economic Development Corporation, where he was involved in economic development and revitalizing depressed business properties. Carter is the Institute’s faculty director and associate professor of marketing, teaching courses in market research, marketing strategy, and entrepreneurship. Wheeler is the director of Michigan State’s Media Sandbox. He was previously involved in developing broadcast journalism, film, television and commercials for CBS. He has also been heavily involved in developing and directing video games in his career.
Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $119 fee.
Description: You have a great idea. And that’s the center of your business. As you refine your idea, your universe expands. However, flawless design and suitable financing are only two factors at play in your success. In reality, execution involves a serious of make-or-break foundational variables. In this course, you’ll master the issues that are sometimes overlooked – until it is too late. In particular, the course covers managing legal documentation and regulatory requirements, selecting employees and growing a management team, developing a manufacturing and distribution system, and creating a sales process and a marketing message. In other words, you’ll develop a “framework” (in the professors’ words) for successfully launching and sustaining your enterprise.
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Additional Background: This course is the second part of a “How To Start Your Own Business” specialization, a five course series that includes areas like planning, strategy, and developing an entrepreneurial mindset. To learn more about these courses and register for them, click here.