Forecasting Models for Marketing Decisions
School: Emory University
Registration Link: REGISTER HERE
Start Date: November
Workload: Not Available
Instructor: David Schweidel
Credentials: Schweidel is an associate professor of marketing at Emory University’s Goizueta Business School, where he is also co-director of the Emory Marketing Analytics Center. His research focuses on both using social media to gather market intelligence and applying customer behavior models to better measure customer value.
Graded: To earn a passing mark, students must complete all graded assignments.
Description: It’s ironic: the more information we have, the harder it is to predict the future and make decisions. In this course, students will learn how to make more inclusive and accurate forecasting through Excel. Notably, students “will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models.”
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Additional Notes: This course is the third part of Emory’s Foundations of Marketing Analytics specialization, which covers areas like surveying and managing uncertainty. To learn more about these courses and register for them, click here.