Tepper | Ms. Coding Tech Leader
GMAT 680, GPA 2.9
Harvard | Ms. Big 4 M&A Manager
GMAT 750, GPA 2:1 (Upper second-class honours, UK)
Kellogg | Mr. Danish Raised, US Based
GMAT 710, GPA 10.6 out of 12
McCombs School of Business | Ms. Registered Nurse Entrepreneur
GMAT 630, GPA 3.59
Wharton | Mr. Rates Trader
GMAT 750, GPA 7.6/10
Tuck | Mr. Engineer To Start-up
GRE 326, GPA 3.57
Columbia | Mr. RE Investment
GMAT 720, GPA 3.0
Wharton | Mr. Firmware Engineer
GMAT 730, GPA 9.04 (scale of 10)
Duke Fuqua | Mr. Captain CornDawg
GRE 305, GPA 4.0
Harvard | Mr. Tech Start-Up
GMAT 720, GPA 3.52
Chicago Booth | Mr. Banker To CPG Leader
GMAT 760, GPA 7.36/10
Chicago Booth | Mr. Desi Boy
GMAT 740, GPA 3.0
Stanford GSB | Mr. Impactful Consultant
GMAT 730, GPA 3.7
Kellogg | Mr. Hopeful Engineer
GMAT 720, GPA 7.95/10 (College follows relative grading; Avg. estimate around 7-7.3)
Rice Jones | Mr. Simple Manufacturer
GRE 320, GPA 3.95
Chicago Booth | Mr. Corporate Development
GMAT 740, GPA 3.2
Stanford GSB | Mr. Former SEC Athlete
GMAT 620, GPA 3.8
Tuck | Mr. Army To MBB
GMAT 740, GPA 2.97
Columbia | Mr. Forbes 30 Under 30
GMAT 730, GPA 3.4
Stanford GSB | Mr. MBB Advanced Analytics
GMAT 750, GPA 3.1
Ross | Mr. Leading-Edge Family Business
GMAT 740, GPA 2.89
Darden | Mr. Logistics Guy
GRE Not taken Yet, GPA 3.1
Kellogg | Mr. Stylist & Actor
GMAT 760 , GPA 9.5
Columbia | Mr. Ambitious Chemical Salesman
GMAT 720, GPA 3.3
Harvard | Mr. Irish Biotech Entrepreneur
GMAT 730, GPA 3.2
Stanford GSB | Mr. Cricketer Turned Engineer
GMAT 770, GPA 7.15/10
Wharton | Mr. Planes And Laws
GRE 328, GPA 3.8

‘Tis The Season For B-School Holiday Videos

It doesn’t seem all that long ago that my mailbox was overflowing with holiday cards at this time of year. This season, I can count the number of mailed greetings, so far, on one hand. I treasure each and every one that brightens my fireplace mantle and reminds me what truly matters throughout the season – the blessings of friends and family.

It might appear that my circle is smaller – and certainly some ties weaken with the passing of time – but it’s more of a signal of our internet age. These days, I receive more and more digital cards. Meanwhile, a childhood friend who works at Penn State is introducing a new social media holiday tradition:

“Last year, after 25 years of writing Christmas letters (yes, we’ve been married THAT long), Jamey & I felt like we’d reached a good stopping point with that tradition–but making time to connect with people this time of year is important to me. An alternate idea came to me today–4 days before Christmas, of course! I’m aiming to send each of my FB friends a short, little Christmas message this year. I’m not sure I can do it–these messages could easily become Happy New Year, Happy MLK Day, Happy Valentines’ Day, and Happy Groundhog Day wishes–but I’m looking forward to the challenge–and the treat of connecting with you this way. :)”

Many of us share the same dilemma of how to connect with all the people who are important to us during a busy time of the year, and business schools are no exception.

As we ease into the school break, here are some holiday videos from business schools around the world. They share the same universal message of joy and gratitude, yet each one provides a glimpse into that school’s distinct identity.

Videos are a great way to showcase your program’s personality at any time of the year. They are also a smart marketing move to reach prospects where they are and propel your messaging faster than Santa’s sleigh. YouTube consumption continues to rise 100% every year and social videos produce 1200% more shares than text and images combined.

What does each video say about the school? My observations are below.

 

London Business School communicates their accolades, achievements, and positioning with a touch of lighthearted laughing at the end. It’s as if to say that serious doesn’t mean stuffy.

 

NUS Business School showcases their values of excellence, integrity, innovation, teamwork, and care. And for programs looking for competitive differentiation, what could be better than a curriculum that includes assembling a giant teddy bear?

 

You can tell that the Broad College of Business offers a strong school spirit that champions teamwork, even if Sparty gets a little competitive at the end of this fun video. Then again, he is a Spartan warrior.

 

This creative adaptation of “It’s the Most Wonderful Time of the Year” reinforces Tepper’s focus on innovation. Music is known to boost creativity and cultivating a creative mindset is essential to business and career success.

 

IESE Business School in Spain takes a holistic approach to a meaningful career and life. As the school notes on their website: “We believe that true leadership is built on integrity; on striving for the best in yourself and in others and committing to making your mark on people, business and society.”

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