Yet Another MBA Ranking In The Works

HAS HIRED MATT SYMONDS AS AN EDITORIAL CONSULTANT

Matt Symonds, co-director of Fortuna

Times Higher Education identified Phil Baty as editorial director of the project and Matt Symonds as an editorial consultant. Baty has been with the Times Higher Education magazine since 1996, as a reporter, chief reporter, deputy news editor and news editor until becoming the editor of its global rankings five and one-half years ago. Symonds is a co-founder of Fortuna Admissions, the MBA admissions consulting firm, and had more recently co-founded the CentreCourt MBA Festival with Poets&Quants.

“We are delighted to be developing deeper and richer data insights at the subject level in this important and crowded global market, where consumer information, especially around value for money and return on investment, is crucial,” said Baty in a statement.

“There has been tremendous growth in global demand for the Master’s in Management and Master’s in Finance, but very few opportunities for potential applicants to take a deeper dive into the strengths of each programme and to evaluate graduate outcomes,” added Symonds. “Our survey of hundreds of business school applicants from more than 35 countries highlights the need for better and more reliable information. We are also consulting with schools to ensure that the MBA and master’s rankings provide the same level of transparency and credibility as THE’s World University Rankings.”

CALLS MANY OTHER BUSINESS SCHOOL RANKINGS ‘SUPERFICIAL PROJECTS’

In a swipe at rival rankings, the publication’s statement described many of the other lists as “superficial projects,” though its own research has found that applications to buisness school are well served by rankings. “At maximum, this will be the start of a performance measurement framework that allows educational effectiveness to be compared across business schools globally,” according to the statement.

“At minimum, the new rankings will avoid falling into the trap of measuring a narrow set of schools on a narrow set of criteria. While our experience tells us that quality will win out every time, it also makes it clear that diversity will bring advantages to the entire sector, both in terms of attracting the best students to the right schools and in addressing the perception of business schools as being the preserve of a wealthy elite.”

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