School: Copenhagen Business School
Registration Link: REGISTER HERE
Start Date: December 4, 2017 (4 Weeks Long)
Workload: 2-4 Hours Week
Instructor: Robert Austin
Credentials: Before joining Copenhagen Business School, Austin spent over a decade on the faculty of the Harvard Business School. He has authored nine books and over 60 HBS cases. His work has also been published in the Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal. Hessel is an assistant professor at the school, where her research focuses on group work, art and innovation, and organizational creativity.
Graded: Students will earn a verified certificate for completing this course.
Description: Strategy can mean many things says management professor Henry Mintzberg. It can be a step-by-step plan. It can be a differentiating feature that positions a solution in the marketplace. It can even be a consistent guiding philosophy that clearly frames promise and mission. The keys to strategy, however, involve formulation and execution. What strategies worked in the past hardly herald success in the future.
During this class, Austin will separate worn out strategies from fresh and bold ones. In particular, he will examine how the “old rules” involving consumer targeting, psychological motivation, scaling, and growth have shifted thanks to new technologies and greater global purchasing power. The class will conclude with a capstone project where students bridge a strategy gap between a mature firm set on a particular strategy and an agency looking to broaden their appeal and consumer base.
Review: “Highly appreciate Robert Austin’s way of presentation. Superb way to provide the concept and summarizing the same. Overall got to learn and correlate the business decisions and situations to the Management concepts.” For addition reviews, click here.
Additional Notes: This is the first course in a four course specialization called “Strategic Management and Innovation.” To learn more about these courses and register for them, click here.
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