Stanford GSB | Mr. Startup Founder
GMAT 700, GPA 3.12
Stanford GSB | Mr. Tesla Intern
GMAT 720, GPA 3.9
Stanford GSB | Mr. Supply Chain Data Scientist
GMAT 730, GPA 3.9
Stanford GSB | Mr. Global Consultant
GMAT 770, GPA 80% (top 10% of class)
Stanford GSB | Mr. MBB/FinTech
GMAT 760, GPA 3.7
Stanford GSB | Mr. Digital Indonesia
GMAT 760, GPA 3.7
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0
Stanford GSB | Mr. MBB to PM
GRE 338, GPA 4.0
Stanford GSB | Mr. LGBT Social Impact
GRE 326, GPA 3.79
Stanford GSB | Mr. Nuclear Vet
GMAT 770, GPA 3.86
Stanford GSB | Mr. Oilfield Trekker
GMAT 720, GPA 7.99/10
Stanford GSB | Mr. SpaceX
GMAT 740, GPA 3.65
Kellogg | Mr. Big 4 Financial Consultant
GMAT 740, GPA 3.94
Stanford GSB | Mr. Mountaineer
GRE 327, GPA 2.96
Harvard | Mr. Tech Start-Up
GMAT 720, GPA 3.52
Yale | Mr. Yale Hopeful
GMAT 750, GPA 2.9
Rice Jones | Mr. Simple Manufacturer
GRE 320, GPA 3.95
Columbia | Mr. MD/MBA
GMAT 670, GPA 3.77
MIT Sloan | Mr. Latino Insurance
GMAT 730, GPA 8.5 / 10
Darden | Ms. Inclusive Management
GRE 313, GPA 2.9
Harvard | Mr. MedTech Startup
GMAT 740, GPA 3.80
Harvard | Ms. Comeback Kid
GMAT 780, GPA 2.6
Stanford GSB | Mr. Failed Entrepreneur
GMAT 750, GPA 3.7
Stanford GSB | Mr. Latin American
GMAT 770, GPA 8 of 10
Columbia | Mr. Oil & Gas
GMAT 710, GPA 3.37
Harvard | Mr. Deferred Admission
GRE 329, GPA 3.99
NYU Stern | Mr. NYC Consultant
GRE 327, GPA 3.47

Best Free MOOCs In Business In December

You’ve heard of the golden rule, right? Whoever has the gold makes the rules. Just ask any entrepreneur. To turn an idea into an enterprise, many have traditionally delivered painstaking plans and peppy pitches to skeptical bankers and venture capitalists. It was a long and tedious process defined by harrowing demands and tradeoffs. It was a process ripe for disruption.

And that disruption has come in the form of crowdfunding. Forget one-sided terms and surrendering equity, crowdfundig taps into the internet to harness the financial power of the masses. In the process, it levels the playing field for seasoned and novice entrepreneurs alike.

A JOB CREATOR THAT DOUBLES RETURN ON INVESTMENT

“Crowdfunding is more than another way of raising funds,” writes Ethan Mollick, a decorated Wharton entrepreneurship professor in a 2016 blog post with the Harvard Business Review. “In connecting creators and entrepreneurs directly with customers and funders, it transforms the opaque and oligarchical market for early-stage fundraising into a more democratic, open one. Rather than relying on venture capitalists and marketers to try to project nascent demand for new innovations, creators can directly reach out to customers and communities to refine ideas and gauge interest. Crowdfunding acts as a platform, matching innovators with those who need innovation, and thus is reshaping which ideas come to market.”

On December 4th, Mollick takes his findings to the masses with Crowdfunding, a MOOC that takes a research-driven look at the practices and variables that differentiate successful crowdfunding campaigns. As part of the course, Mollick will walk students through the two main types of crowdfunding models – equity and rewards-based – along with their advantages and drawbacks in various contexts. The course will also examine the psychology of investors to help students better craft messaging that pulls at both heart and wallet. That’s critical in a crowded field where just one misspelling can reduce the likelihood of investment by 13% according to Mollick.

Indeed, crowdfunding has grown increasingly popular among entrepreneurs and investors alike. In 2015, Kickstarter alone raised $2 billion dollars in equity for American initiatives says Mollick. What’s more, it has created an economic boon according to his research on nearly 62,000 Kickstarter projects. He found that the Kickstarter funding created over 5,000 full-time jobs and 160,000 temporary ones. It launched 2,600 patents. More impressive, every dollar spent on Kickstarter dollar yielded a $2.46 return.

For entrepreneurs, crowdfunding is a means to go around traditional gatekeepers for funding. What do investors actually get out of it? Mollick sees the appeal stemming from a sense of shared mission and community, where the creator and the user are able to collaborate. At the same time, Mollick notes that crowdfunding fosters a deeper sense of accountability among entrepreneurs – with less than 10% of KickStarter projects ultimately failing. Even more, crowdfunding has become the ultimate meritocracy. Look no further than the success of women on KickStarter, who were 13% more likely to raise funding than men according to Mollick’s research.

So what lessons can students in the Crowdfunding MOOC expect to learn? In a 2017 interview with CNBC, Mollick encourages entrepreneurs to be part of the community that they target. In the same breatj, he also warns readers not to view crowdfunding as a get rich fast scheme. “Most projects fail by a lot or succeed by a little. Don’t aim for viral, you’re not likely to get it.”

FROM DEVELOPING STRATEGY TO FINDING PURPOSE

Crowdfunding is just one of a deep roster of MOOCs devoted to marketing this month. Putting your final touches on your 2018 plans? Check out Strategy Management, which separates tired practices from their modern counterparts. For digital marketers, the University of Virginia is rolling out Digital Product Management: Modern Fundamentals on December 11th. This course is designed to help marketers leverage data to enhance value and build a deeper dialogue with customers. Speaking of data, you won’t want to miss another go-round of the University of California-Berkeley’s Marketing Analytics: Price and Promotion Analytics – a course taught by Stephen Sorger, a leading practitioner in the field.

Leadership and finance, as always, are heavily featured in December. Want to learn about managing people from a top business school dean? Check out Inspiring and Motivating Individuals, which is co-taught by D. Scott DeRue – the dean of the University of Michigan’s Ross School of Business. Seeking purpose in your life? Don’t miss Wharton’s Leading the Life You Want, which examines how luminaries like Bruce Springsteen and Michelle Obama have cracked the code when it comes to balancing their professional, family, and spiritual lives. Then again, if you’re always wondering what the bean counters are really saying, Rice is offering a primer on just that: Finance for Non-Finance Professionals.

To learn more about these courses — and many more — click on the links below.

 

Marketing

Crowdfunding / December 4 / Wharton School

Strategic Management / December 4 / Copenhagen Business School

Digital Product Management: Modern Fundamentals / December 11 / University of Virginia (Darden)

Marketing Analytics: Price and Promotion Analytics / December 3 / University of California-Berkeley

Leadership Through Social Influence / December 11 / Northwestern University

Finance

Finance for Non-Finance Professionals / December 4 / Rice University

The Global Financial Crisis / December 3 / Yale University

Private Equity and Venture Capital / December 11 / SDA Bocconi

 

Leadership

Inspiring and Motivating Individuals / December 4 / University of Michigan (Ross)

Leading the Life You Want / December 4 / Wharton School

Managing Social and Human Capital / December 18 / Wharton School

Leadership and Influence / December 4 / University of Illinois

Leading Teams / December 4 / University of Michigan

Innovation and Design for Global Grand Challenges / December 4 / Duke University

 

Entrepreneurship

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship / December 11 / University of Maryland

New Venture Finance: Startup Funding for Entrepreneurs / December 11 / University of Maryland

Technology Commercialization, Part 1: Setting up your Idea Filtering System / December 11 / University of Rochester

 

Additional Courses