Marketing Analytics: Price and Promotion Analytics
School: University of California-Berkeley
Registration Link: REGISTER HERE
Start Date: December 3, 2017 (4 Weeks Long)
Workload: 5-7 Weeks Long
Instructor: Stephan Sorger
Credentials: Sorger is an adjunct faculty at the University of California-Berkeley, where he teaches courses in marketing planning, brand management, marketing research, and marketing analytics. Professionally, he is a partner at On Demand Advisors, a consulting firm that uses marketing metrics tools to identify new segments, fill pipelines, and increasing their closing ratio. He is also the author of two college textbooks on marketing. Before entering academia, he held senior level marketing roles at tech firms like Oracle and SAP.
Graded: After completing the course, students can receive an instructor-signed certificate for $150.
Description: The best ideas don’t always nab the largest budgets. Take analytics, for example. For some in the c-suite, the term sounds pioneering and empowering. To others, it comes across as vague and faddish. In this course, students will not only learn how to use analytics to forecast your best profit centers, but also how to sell it to those who control budgets.
Review: “This was a decent introductory course to Marketing Analytics but some material was convoluted. Ultimately, I felt this course offered limited real world examples or applications. The instructor could have been more engaging and quizzes could have been more challenging.” For additional reviews, click here.