NYU has done it again — and again. Widening its footprint in China, the Stern School of Business today (July 8) announced the launch of two new master’s degrees offered jointly with the NYU campus in Shanghai.
Stern’s new MS in Organization Management & Strategy and MS in Marketing & Retail Science, both one-year programs, will help “attract and train future business leaders in China,” says Tong Shijun, NYU Shanghai chancellor, by training college graduates with career ambitions in management, marketing, and retail in China and the rest of Asia. The new programs join two existing offerings, an MS in Quantitative Finance and an MS in Data Analytics and Business Computing, which welcomed their first cohorts in June 2019.
“These new programs align with NYU Shanghai’s mission to create educational opportunities that encourage international engagement and global perspectives,” Shijun says. “They also build on a collaboration with NYU Stern that has only grown stronger and deeper.”
NEW PROGRAMS’ FIRST COHORT TO CONVENE IN JUNE 2022
Founded in 2012, NYU Shanghai is one of New York University’s three degree-granting campuses, alongside New York and Abu Dhabi. It is also the first Sino-U.S. joint research university in China. It has an enrollment of 2,000 undergraduate and graduate students. Graduates of MSQF and MSDABC programs already have started careers with Apple, Bank of China, Deloitte, Discover, EY, Orient Futures, Panda Capital, Ping An, PwC, and more.
Promising similar results, the two new jointly offered programs “leverage the combined intellectual and instructional resources of NYU Shanghai and NYU Stern,” according to the schools’ announcement. Beginning with the first intake in June 2022, the programs will entail 12 months of full-time study over three semesters in two global business hubs, starting with a summer semester at NYU Stern in New York City followed by fall and spring semesters in Shanghai.
NYU Stern is the No. 15 B-school in the United States according to Poets&Quants‘ latest ranking, but has climbed to No. 10 in each of the last two U.S. News rankings. Its Marketing and Management & Organizations departments are home to “influential researchers, thought leaders, and instructors,” including those based in Stern’s recently established Center for the Future of Management, whose mission is to “foster cutting-edge research on major shifts in the global business landscape, and the challenges and opportunities they present for business leaders, strategists and managers.”
NYU Shanghai, meanwhile, boasts business faculty with more than 30 distinguished scholars. It was founded through a unique partnership between New York University and East China Normal University with the support of the city of Shanghai and the Pudong District.
‘INNOVATIVE COURSES … A RICH EDUCATION’
In the MS in Organization Management & Strategy, led by Academic Co-directors Professor Christina Fang and Professor Joseph Porac, students will learn “topics needed in today’s increasingly interconnected, dynamic and global business context, including strategy, innovation, design thinking, negotiation skills, and more,” according to the schools’ announcement. “This foundation will help students succeed in large and medium-sized Chinese private and government-owned business organizations, consulting firms, family-owned enterprises, or as entrepreneurs.”
In the MS in Marketing & Retail Science, led by Academic Director Professor Russell Winer, students will be trained to address “the forces disrupting the field of marketing, including big data, machine learning and artificial intelligence through courses in marketing analytics, new retail technology, data driven decision making and more. Graduates will be equipped to pursue careers in both traditional marketing positions in global and Chinese companies, as well as in e-commerce and other companies in the digital economy.”
Students in both new programs “will have access to academic extracurriculars including company visits in New York and Shanghai, in addition to industry panels and speakers,” according to the schools’ announcement. Among the perks: engaging in professional development workshops, events, and one-on-one career coaching; additionally, each program features an affiliated advisory board of senior industry leaders from companies around China and Asia, including Bain, Disney, Estée Lauder, FedEx, Microsoft, Unilever, and Visa.
Both programs will culminate with a capstone project to solve a real case situation presented by a corporate client, including projects sourced from the advisory boards.
“With innovative courses that will ground students in foundational knowledge and skills while also illuminating newer trends, these programs will offer rigorous academic experiences,” says Jeffrey Lehman, vice chancellor of NYU Shanghai. “Students will receive a rich education that will equip them to contend with the forces driving the rapid transformations that define global business today.”
PREPARING STUDENTS ‘TO ANTICIPATE, HARNESS & LEAD CHANGE’
Graduates will have another advantage: joining an NYU alumni network of more than 600,000 worldwide, including more than 18,000 alumni in Asia.
“After demonstrated success with the MS in Data Analytics & Business Computing and MS in Quantitative Finance programs, we are thrilled to continue our partnership with NYU Shanghai to prepare the next generation of young minds to excel in additional high-growth markets in Asia,” says Raghu Sundaram, NYU Stern dean.
“With industry-leading scholars at the helm, these programs are designed to prepare students to anticipate, harness, and lead change — the essential skills that employers are demanding from the next generation of talent that will join their firms.”
For more information on the programs and admissions process, visit the website.