These 14 Startup Ideas Made The Cut For WashU Olin’s BIG IdeaBounce $50K Top Prize

Team Name: Crush

University: University of Pennsylvania, Wharton School

BIG IndeaBounce 2023 finalist

Concept: Crush makes dating easier and friction free by helping singles connect with their crushes.

Challenge: People find it difficult to take the first step when dating others from their own social circle, because: – Unsure whether the feeling is mutual – Fear of rejection

Solution: Crush is an anonymous platform that connects you with your crushes: Identity protection – You no longer have to put yourself out there – You can remain anonymous on the platform for as long as you like Fostering existing connections – Crush helps you connect with people who you already know and who also have a crush on you Last-mile service – No one needs to make the first move; We set up dates for you and you just need to show up

The Market: We have a TAM of 40M and Gen Z composes over half of our market; With $30 revenue/user based on online dating data, we have a potential revenue of $1.2B

Competition: Most dating services center around meeting new people – few help users foster relations within their existing circles. Crush is a streamlined solution for introverted dating.

Value Creation: Crush has a dynamic business model with a combination of freemium, subscription and partnerships. Subscriptions and other paid features are key revenue generators.

The Team: Carrie Wang, Co-Founder, MBA, Class of 2024 Amy Lau, Co-Founder, MBA, Class of 2024

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