Meet The MBA Class Of 2025: UC-Riverside Anderson Graduate School Of Management

Q&A WITH RAMI ZWICK, PH.D., UC RIVERSIDE ASSOCIATE DEAN FOR GRADUATE PROGRAMS & PROFESSOR OF MARKETING

P&Q: What have MBAs told you is the most memorable, signature experience they’ve had in your program? Why did it resonate so much with them?

Zwick: “UC Riverside School of Business annual traditions and events have become our students’ favorite memories from their graduate experience. These include the annual beach bonfire, Mt. Rubidoux hike, and nights at the Getaway Cafe in addition to the cultural appreciation events such as Thanksgiving celebration, Lunar New Year, and the spring Color Festival. 

These events and more bring together our diverse student body to not only celebrate important holidays together, but to also learn about other cultures. They also bring students and faculty together, helping to create a strong sense of community, belonging, and acceptance.”

P&Q: How does the MBA program integrate DEI in its MBA programming? How does the program leverage the larger university’s commitment to diversity in building its MBA program and what dividends does this commitment provide to its students?

Zwick: “We believe DEI integration is the work of every member of our community. We take a holistic approach to create a culture of inclusion and belonging for our diverse student body. Our efforts include recruiting a diverse cohort, hiring a diverse faculty team, enabling student affinity groups and resources, and integrating the topic into course content. 

One of the most recent developments was the addition of a new course to our MBA curriculum: Diversity and Reducing Bias. The course covers topics including diversity in organizations, cross-cultural management, research-based strategies for reducing bias in organizations, and workplace inclusion. 

Not only do our students have the opportunity to learn about the concepts in the classroom, they have a chance to practice these skills in an experiential environment through their MBA Capstone course, where students work with local/regional clients to develop business strategies, often for small and medium-sized businesses in historically marginalized communities.”

P&Q: The UC-Riverside MBA program is known for strong teaching and scholarship. Who is a standout in your faculty – the kind of person who graduates talk about a decade after they leave? How does he or she personify your school culture and the best of your MBA program?

Zwick: “We are proud to have a diverse and accomplished faculty team dedicated to making a lasting impact on our students. 

Dr. Ashish Sood is both an associate professor of marketing and the academic director for the MBA and Professional MBA programs at UCR School of Business. He teaches marketing management and pricing strategy, and his students praise him for his passion for teaching, his industry experience, and the hands-on activities he uses to make marketing concepts come to life. He received a UCR Innovative Learning Technology Initiative Award in 2019 and two School of Business student-voted Golden Apple Awards for Excellence in Teaching in 2022-2023. 

Another recipient of a Golden Apple Award, Dr. Elodie Goodman, professor of operations and supply chain management (OSCM), is one of those professors that challenges you to rise to the occasion of her class. Dr. Goodman teaches Quantitative Analysis in the MBA program as well as other OSCM courses. With the increasing importance of data analysis in the workplace, she enjoys equipping students with the skills they need.”

P&Q: How does your B-school incorporate technology into the curriculum and how has it engaged students and faculty on the use or incorporation of such new, emerging technologies, for example like ChatGPT?

Zwick: “Dr. Rich Yueh, assistant professor of teaching in information systems, was an early adapter – and so were his students. Since ChatGPT’s release in November 2022, Yueh added new class modules and assignments on how to use the tool effectively as well as considering the ethical and bias issues that artificial intelligence poses. He teaches his students to view AI as augmented intelligence tools – the tools help us do things better and more quickly than we could have ever done before.

Dr. Margret Campbell, professor of marketing, department chair and associate dean of faculty, notes that the emergence of AI and large language models will have a significant impact on the field of marketing, especially as it pertains to quickly developing content and conducting data analyses. She adds that these efficiencies will enable marketers to use their ingenuity and human creativity in other ways, just as humans have done with the adaptation of each game-changing technology. 

Along similar lines, our faculty have recently partnered with an education technology company that allows participating courses to gain access to real-time case studies and simulations from Fortune 500 companies. We believe this tool is a game-changer for business education, as it allows students to get practice solving current challenges that companies are facing as a part of their coursework. Second, when students submit their work, companies will have the opportunity to review solutions and use the channel to recruit candidates. This becomes a win-win for both the students and the participating companies.”

 

 

MBA Student	Hometown	Previous Alma Mater	Last Employer
Normarie Soto	Orlando, Florida	International Academy of Design and Technology	Anchor Wellness Insurance Agency
Fengan Li (Phannel)	Hangzhou, Zhejiang Province, China	University of Hong Kong	Independent consultant
Tu And (Tini) Viet Nguyen	Vungtau City, Vietnam and San Diego, California	San Diego State University	Aron Consulting Services
Wangda Lu	Xi’an, Shaanxi, China	University of Pittsburgh	Morgan Stanley
Luiz Fernando do Nascimento Vieira	Rio de Janeiro, Brazil	Brazilian Naval Academy	Brazilian Navy Budget Management Board
Yingchao Fu	Shanghai, China	Tongji University	NIO Inc.
Kevin J. Thiphavong	San Diego, California	UC Berkeley	DCG Communications
Manideep Bommakanti	Hyderabad, Telangana, India	University College Cork, Ireland	The Bank of New York Mellon
Felipe Gomez	Pomona, California	California State University, Fullerton	United States Marine Corps
Ishita Singhal	Hyderabad, Telangana, India	Symbiosis Centre for Media and Communication	Deloitte India